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Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
Written by: Glenn EbersoleArticle Overview: There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc. And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don’t you keep track of the outcomes? It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals.
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Ten Tips For Writing Successful Business Proposals From Your Strategic Thinking Business Coach
“Ten Tips For Writing Successful Business Proposals, From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc.
And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don’t you keep track of the outcomes?
It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals.
Strategic Tip #1: Develop and use an evaluation system for a “go” or “No Go” decision for all responses to Requests For Proposals.
Strategic Tip #2: Approach each business proposal preparation with an open mind and strategic thinking, instead of simply starting with an old proposal.
Strategic Tip #3: Establish superior value based upon your differentiators to help dissuade the decision makers to make a selection on price.
Strategic Tip #4: Prepare a strategic Executive Summary that is clear and concise and that focuses on the prospect and the needs, challenges, opportunities and why you are the best choice to understand the prospect’s business situation and needed outcomes.
Strategic Tip #5: Keep your business proposal as short as possible. Short proposals tend to be read first, which places you in a strategic position compared to your competition.
Strategic Tip #6: Prioritize your uniqueness factors and competitive advantages and illustrate how they will help assure a positive ROI.
Strategic Tip #7: Prepare a strategic and well-written cover letter.
Strategic Tip #8: Target your proposal’s communication style to your intended audience. Use the “language” of your audience.
Strategic Tip #9: Always ask for their business! Ask for it in the cover letter, Executive Summary and when you deliver or present your proposal.
Strategic Tip #10: Always request a debriefing from the prospect and conduct a post-proposal review to gain feedback and to identify areas for improvement. And yes, do this with your successful proposals, as well as the unsuccessful ones.
Your strategic thinking business coach encourages you to use strategic thinking in the development of your business proposals. If you would like to learn more about preparing successful business proposals and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
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Re: Business Coaching Resources
- You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses.
You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time.
You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Business Innovation
- Hi Simon
If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea.
Has anyone achieved this idea before using another industry besides health and fitness that you know of?
You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require.
Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
Re: Essential Leadership skills
- Vision
Values
Mission
Strategic Thinking
Decision Making
Communication
Team Bonding
People Development
Coaching / Mentoring / Guiding / Grooming
Presentation
Thanks
Robert
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