Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business
Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business
Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principles. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.
Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketing efforts focused and on track.
Cure #3: Recruit and retain a business coach, a mentor and possibly a peer advisory group. These people will provide encouragement, guidance and some great ideas for you and your business to grow and to be successful.
Cure #4: Recognize and acknowledge your own “value.” Identify your gifts, talents and unique abilities that you can contribute to your business. A business coach and mentor can help you with this effort.
Cure #5: Develop a strategic client relationship management system, which includes a plan for keeping in touch with your clients and customers, your prospects, and your stakeholders. This will help you achieve Top Of Mind Awareness (TOMA).
Cure #6: Commit yourself to turning failures into successes. Adopt an attitude that you will learn from every failure and that you will identify the “lessons learned” and the opportunities created by those lessons.
Cure #7: Create strategic alliances to help market your business. Working with others can create enthusiasm and motivation for you.
Cure #8: Build your network by joining a new group, participating in a new activity, visiting other businesses and meeting new people. Expanding your network will create more opportunities to introduce others to you and your business.
Cure #9: Commit to being a lifelong learner. Obtain more education and seek out new knowledge through reading, taking a teleclass, attending a workshop or seminar or taking a college course. Seeking more education also provides opportunities to be introduced to new people and ideas, which often sparks creativity.
Cure #10: Take some action! Apathy thrives on procrastination. A lack of action can mean financial disaster. So, get up and do something! The energy created by engaging your physical body can translate into energizing your mind also. This energy can be channeled in several ways to help ensure business
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to strategically prevent apathy, in general and marketing apathy in particular. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business - To learn more about this author, visit Glenn Ebersole's Website.
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There is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and has become widespread among businesses. The symptoms of this disease are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency; passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your business. If you or others in your business suffer from any of these symptoms, then Your Strategic Thinking Business Coach urges you to try one or more of the top ten cures for MARKETING APATHY immediately!
Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principles. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.
Cure #2: Develop a strategic Integrated Marketing Communications (IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketing efforts focused and on track.
Cure #3: Recruit and retain a business coach, a mentor and possibly a peer advisory group. These people will provide encouragement, guidance and some great ideas for you and your business to grow and to be successful.
Cure #4: Recognize and acknowledge your own “value.” Identify your gifts, talents and unique abilities that you can contribute to your business. A business coach and mentor can help you with this effort.
Cure #5: Develop a strategic client relationship management system, which includes a plan for keeping in touch with your clients and customers, your prospects, and your stakeholders. This will help you achieve Top Of Mind Awareness (TOMA).
Cure #6: Commit yourself to turning failures into successes. Adopt an attitude that you will learn from every failure and that you will identify the “lessons learned” and the opportunities created by those lessons.
Cure #7: Create strategic alliances to help market your business. Working with others can create enthusiasm and motivation for you.
Cure #8: Build your network by joining a new group, participating in a new activity, visiting other businesses and meeting new people. Expanding your network will create more opportunities to introduce others to you and your business.
Cure #9: Commit to being a lifelong learner. Obtain more education and seek out new knowledge through reading, taking a teleclass, attending a workshop or seminar or taking a college course. Seeking more education also provides opportunities to be introduced to new people and ideas, which often sparks creativity.
Cure #10: Take some action! Apathy thrives on procrastination. A lack of action can mean financial disaster. So, get up and do something! The energy created by engaging your physical body can translate into energizing your mind also. This energy can be channeled in several ways to help ensure business
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to strategically prevent apathy, in general and marketing apathy in particular. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Ten Top Cures For The Deadly Disease of Marketing Apathy In Your Business - To learn more about this author, visit Glenn Ebersole's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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