“The Awesome Power of Testimonials For Marketing Your Business!”
“The Awesome Power of Testimonials For Marketing Your Business!”
By J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
One of the most extremely powerful marketing tools that we have in business is the testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our clients and customers. Well, I want to tell you that testimonials can have a tremendous impact on people deciding whether or not to do business with you and your company. And why is that true? People feel more confident about doing business with you if they know there are other satisfied customers. Frankly, the use of testimonials is one technique that is virtually guaranteed to increase your business.
Can you imagine the awesome power of 10, 25, 50 or more testimonials praising your products and/or services, a presentation you made or some personal attribute? This would be more compelling and believable than anything you could say about yourself when presenting yourself and your company to a prospective or existing client. Testimonials provide a reason to believe, which is a major element of a successful integrated marketing communications strategy.
The testimonial can be written or spoken and is most powerful when it comes from a person or persons with a similar profile as the people in your target market. Whenever you have a customer, peer, industry expert, or other key influencer extol the value and benefits of your products and/or services, you gain a powerful endorsement and a compelling reason to believe in your ability to deliver the promised benefits and values to the client.
When we create integrated marketing communications plans with our clients, I stress the power of testimonials as a marketing tool. Why do I do this? I do it because I have seen testimonials as third-party credible evidence that convince prospects that the company will deliver on their promises. Testimonials are more likely to be believed than advertisements, direct mail, and other marketing materials. I also have found that peer testimonials are the top reason or influence for buying certain types of products, especially those that involve high technology.
Testimonials on your web site serve many positive purposes. One of the main purposes is that your company is legitimate, has been in business for a period of time and has provided the products and services claimed to satisfy customers. In addition, when people read testimonials, they feel more confident in your company, products and services.
My closing thought is to strongly encourage and recommend that you seek testimonials and integrate them into your marketing and sales activities. Use the power of testimonials to help grow your business. Why not commit yourself today to using this powerful marketing tool. I invite you to visit my web site at www.marketingguru4u.com to see firsthand how testimonials are incorporated throughout a web site.
The Awesome Power of Testimonials For Marketing Your Business - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
“The Awesome Power of Testimonials For Marketing Your Business!”
By J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
One of the most extremely powerful marketing tools that we have in business is the testimonial. Yet many times we use the excuse of being “too busy” or “I am not comfortable asking” to not actively request testimonials from our clients and customers. Well, I want to tell you that testimonials can have a tremendous impact on people deciding whether or not to do business with you and your company. And why is that true? People feel more confident about doing business with you if they know there are other satisfied customers. Frankly, the use of testimonials is one technique that is virtually guaranteed to increase your business.
Can you imagine the awesome power of 10, 25, 50 or more testimonials praising your products and/or services, a presentation you made or some personal attribute? This would be more compelling and believable than anything you could say about yourself when presenting yourself and your company to a prospective or existing client. Testimonials provide a reason to believe, which is a major element of a successful integrated marketing communications strategy.
The testimonial can be written or spoken and is most powerful when it comes from a person or persons with a similar profile as the people in your target market. Whenever you have a customer, peer, industry expert, or other key influencer extol the value and benefits of your products and/or services, you gain a powerful endorsement and a compelling reason to believe in your ability to deliver the promised benefits and values to the client.
When we create integrated marketing communications plans with our clients, I stress the power of testimonials as a marketing tool. Why do I do this? I do it because I have seen testimonials as third-party credible evidence that convince prospects that the company will deliver on their promises. Testimonials are more likely to be believed than advertisements, direct mail, and other marketing materials. I also have found that peer testimonials are the top reason or influence for buying certain types of products, especially those that involve high technology.
Testimonials on your web site serve many positive purposes. One of the main purposes is that your company is legitimate, has been in business for a period of time and has provided the products and services claimed to satisfy customers. In addition, when people read testimonials, they feel more confident in your company, products and services.
My closing thought is to strongly encourage and recommend that you seek testimonials and integrate them into your marketing and sales activities. Use the power of testimonials to help grow your business. Why not commit yourself today to using this powerful marketing tool. I invite you to visit my web site at www.marketingguru4u.com to see firsthand how testimonials are incorporated throughout a web site.
The Awesome Power of Testimonials For Marketing Your Business - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Glenn's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Green Realestate CSS Template Setting Priorities Worksheet Power of Concentration Pump Up Your Calendar EQ Coaching Report |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||