The Difference Between Strategic & Tactical and Why Business Owners Need To Know The Difference, According To Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Has anyone ever told you that you need to become more strategic and less tactical in your business? Do you know the difference between strategic and tactical? Are you confused about what is strategic and what is tactical? Based upon observations of business owners and their management teams for the past three decades, I believe there are many confused, misinformed, and/or uneducated people on the differentiation of strategic and tactical.
So, let your strategic thinking business coach offer some assistance to eliminate the confusion and correctly inform and educate the reader in this matter. Using the most simplistic explanation, strategic refers to the “what and the why” and tactical refers to the “how.” Strategic thinking, planning, and actions require the ability to look at the “big picture”, recognize patterns and trends, establish priorities, anticipate issues, predict outcomes, and have strategic alternatives to engage as necessary. Strategic plans involve the vision, the mission, the guiding principles and the goals for the business.
On the other hand, tactical is the “hands-on” or the “doing it” part of getting the job done, to ensure the strategic plan goals are met. The tactics are the detailed actions needed to meet the goals or solve a problem.
Both strategic and tactical are very important. A business owner or a management team leader must know and use strategy and they must also have an awareness of their business's tactics. It is important to note that this does not mean they perform these tasks on a regular basis (although they could if they absolutely had to with some training). If they are truly aware of what "good tactics" are and are able to recognize them well, they're may become "tactically credible" in the eyes of their teammates. It is critical for the owners and managers to demonstrate and explain to their team members how their tactical work makes the strategies work.
Now you have read about the basics of the difference between strategic and tactical. So let me ask you, how strategic and tactical are you? Are you clear as to which one you should be? How well are you balancing these two approaches in your business? Do you get bogged down in the details and the “nitty gritty”? Or are you able to see things from a larger, longer perspective? Have you been accused of "micro-managing" projects, controlling every decision? Are you able to overlook small issues in favor a more long-range view and a bigger picture of your business?
If you are unclear about the answers to these questions, you need to achieve clarity in your responses. Your strategic thinking business coach challenges business owners and their management teams to commit to honestly seeking guidance on the subject. If you want to learn more about the difference between strategic and tactical and its applications in your business and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
The Difference Between Strategic Tactical and Why Business Owners Need To Know The Difference According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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