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The PR Doctor’s Advice For Television Appearances

The PR Doctor’s Advice For Television Appearances

The opportunity for a television appearance has great value if you are prepared for the opportunity. Business owners and key management people need to be prepared for new opportunities for television appearances on an ever-increasing number of TV programs and Internet podcasts that focus on business. And when you do get the call for the appearance, you want to make sure you will look good on camera.

The PR Doctor wants you to be prepared for your “close-up” on the TV camera and offers the following advice.
+ Do not wear too many accessories that could be a distraction. You are being interviewed as an expert and need to come across as “authoritative and knowledgeable.

+ Do not use the TV interview as a time to experiment with the latest fashion trend. This is another potential for distraction and for a negative image on camera.

+ Designate at least two (2) outfits for TV appearances. For men, the preference is business suits in deep, solid colors (e.g. navy and gray). For women, conservative dresses in navy and gray would be suitable. And the outfits should look like new.
+ Women should avoid the V-neck apparel when on camera.

+ Men should avoid white shirts because they can look too bright. A better color is lavender, light blue or pink since these will be more flattering on camera.

+ Always pay attention to “the fit” of your garments since the TV camera does make one look “heavier.”

+ If you wear glasses, be aware of the reflective quality of some lenses. One could consider frameless glasses with nonreflective lenses if glasses are absolutely needed.

+ Men and women’s hair should always be well groomed and looking fresh.

+ Practice your interview in front of a mirror and concentrate on good posture and smoothing the lines of your clothing.

The PR Doctor encourages you to fully realize the benefits of coaching to strategically and effectively maximize your media interview opportunities. If you would like to learn more about how to look and sound your best in media interviews, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com





The PR Doctors Advice For Television Appearances - To learn more about this author, visit Glenn Ebersole's Website.

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Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Glenn Ebersole
(Visit Glenn's Website) J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.

Glenn Ebersole is a Platinum author on EvanCarmichael.com
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