The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach
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“The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Being a presenter at seminars, workshops and other venues is an awesome opportunity to make strategic use of handouts. Every attendee at a seminar, workshop or other venue should depart with at least one document that describes your business services and/or products. These documents would include your handouts and business cards. Your handouts are one of your prime strategic marketing tools and it is imperative to make maximum use of them when you have the opportunity.
You should never make a presentation without giving out at least one handout. These handouts should always be something the attendees want to keep. The more people keep your handouts, the better chance you have of converting them to clients and customers. Your strategic thinking business coach wants you to be a strategic marketer and offers the following tips to maximize the use of your handouts at your presentations.
1. Make your handout simple with bulleted main points. Always make sure that your name, business name, email address, website address and phone number appear very conspicuously on every sheet.
2. Be sure to create a professionally looking handout.
3. Use articles you have written as handouts.
4. Use testimonials as third party endorsements of you and your business.
5. Be sure your handout has educational value and is not an advertising piece.
6. Bring extra copies of your handouts and encourage attendees to take a copy for their friends and business colleagues.
7. Prepare a bibliography and list of resources for information on your subject and use as a handout.
8. Professionally bind any report that you use as a handout.
9. Distribute your handouts on the tables or chairs before your audience arrives, if you decide to give handouts at the start of the seminar. On the other hand, you may prefer to wait until the end of your presentation to distribute your handouts, because it could be too distracting for the audience. Your option may vary dependent upon the audience you are addressing.
10. Prepare handouts of actual power point presentations. These can be reduced in size and copied on 2 sides in a professional manner to make a very effective and valued handout.
Your strategic thinking business coach encourages you to make strategic use of your handouts at seminars, workshops and other presentation venues as part of your strategic marketing efforts. If you would like to learn more about the power of professional handouts and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
The Strategic Use of Handouts At Seminars Workshops and Other Venues According To Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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