Tweet

The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach

Written by: Glenn Ebersole

Article Overview: Being a presenter at seminars, workshops and other venues is an awesome opportunity to make strategic use of handouts. Every attendee at a seminar, workshop or other venue should depart with at least one document that describes your business services and/or products. These documents would include your handouts and business cards. Your handouts are one of your prime strategic marketing tools and it is imperative to make maximum use of them when you have the opportunity. You should never make a presentation without giving out at least one handout. These handouts should always be something the attendees want to keep. The more people keep your handouts, the better chance you have of converting them to clients and customers. Your strategic thinking business coach offers the following tips to maximize the use of your handouts.

The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach

“The Strategic Use of Handouts At Seminars, Workshops and Other Venues, According To Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Being a presenter at seminars, workshops and other venues is an awesome opportunity to make strategic use of handouts. Every attendee at a seminar, workshop or other venue should depart with at least one document that describes your business services and/or products. These documents would include your handouts and business cards. Your handouts are one of your prime strategic marketing tools and it is imperative to make maximum use of them when you have the opportunity.

You should never make a presentation without giving out at least one handout. These handouts should always be something the attendees want to keep. The more people keep your handouts, the better chance you have of converting them to clients and customers. Your strategic thinking business coach wants you to be a strategic marketer and offers the following tips to maximize the use of your handouts at your presentations.
1. Make your handout simple with bulleted main points. Always make sure that your name, business name, email address, website address and phone number appear very conspicuously on every sheet.
2. Be sure to create a professionally looking handout.
3. Use articles you have written as handouts.
4. Use testimonials as third party endorsements of you and your business.
5. Be sure your handout has educational value and is not an advertising piece.
6. Bring extra copies of your handouts and encourage attendees to take a copy for their friends and business colleagues.
7. Prepare a bibliography and list of resources for information on your subject and use as a handout.
8. Professionally bind any report that you use as a handout.
9. Distribute your handouts on the tables or chairs before your audience arrives, if you decide to give handouts at the start of the seminar. On the other hand, you may prefer to wait until the end of your presentation to distribute your handouts, because it could be too distracting for the audience. Your option may vary dependent upon the audience you are addressing.
10. Prepare handouts of actual power point presentations. These can be reduced in size and copied on 2 sides in a professional manner to make a very effective and valued handout.

Your strategic thinking business coach encourages you to make strategic use of your handouts at seminars, workshops and other presentation venues as part of your strategic marketing efforts. If you would like to learn more about the power of professional handouts and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com

Related Articles
  “Strategic Benefits of Business Coaching, According To Your Strategic Thinking Business Coach ”
  Ten Strategic Steps to Achieving Personal Success – From Your Strategic Thinking Business Coach
  Strategic Business Greeting Tips From Your Strategic Thinking Business Coach
  Ten Strategic Tips For Seminar Presenters To Gain Maximum Benefits, According to Your Strategic Thinking Business Coach
  Eleven Strategic Steps To Success, According Your Strategic Thinking Business Coach

Article Tags:



Related Forum Posts
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert
Different Hats - CEO Sales & Marketing & Leadership Development Company Strategic Vision 10 Alliances & Growth Strategies 10 Hiring & Managing People 8 Mentoring 8-9 Strategic Planning for Clients 10 Execution of Marketing Campaigns 9-10 (i have great people who do the nitty gritty) Financial Management 9 Bookkeeping 3 (outsourced as I really hate the fine details like GST0 Administrative Follow Up 6-7 (again have great staff) Writing & Publishing 9 (getting better all the time!) Speaking 10 (so I have been told) Self Promotion 9-10 Web development & Promotion 6-7 (learning more and have brought on players who are 10+) Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have) Great topic Kevin!! Jude
Re: Business Women Peer Mentoring Spotlight - Hi Tami, Have you reviewed other comparable sites and coaches? I think that you will find that they have positioned themselves a bit more 'out there', and they dont focus on cheap pricing as the key benefit. I think your copy needs to be much tighter with a focus on the key features and BENEFITS that group coaching provides. Look at The Strategic Coach model etc. Your bio needs to be stronger if you are going to be pitching business development and leadership development. Also, have you put together a strategy for list building and promotions? how many subscribers do you have currently. Local networking as well as grouping some of your existing clients into the first BETA group might help. People dont like 'NEW" services because it comes off that they will be the guinea pigs. Those are my initial thoughts for now. Hope it helps. I'll try and spend some more time reviewing over the weekend and get back to you! Jude
Business Innovation - Hi Simon If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea. Has anyone achieved this idea before using another industry besides health and fitness that you know of? You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require. Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
Re: Business Coaching Resources - You're fortunate when you can find a Business Coach who has experience beyond where you've been and even where you are going. When your budget is slim and even after, it's good to have a mentor. Several of various backgrounds are very useful. They can be teachers, professors, pastors, business people, family members, bosses and former bosses. You have to be clear on what you want and what you desire to achieve, be able to convey it as simply as possible. Stop and listen and don't over tax their time. You should always expect results whether from a Business Coach or Mentors. If you're not gtting results, you're either not focused or you need to upgrade the quality of your mentors/coaches. Always surround yourself by people smarter than you.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Fear Factors in Small Business: Sales & Marketing

Five Ways to Show Honest Appreciation

When Living the Dream isn't enough!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.