Spoken and written words carry awesome power. The words and phrases that you use in your daily business and personal life are extremely important. Our words can add positive power and help us gain success or our words can add negative power and help reduce or prohibit success. This is especially true in marketing. Words make a huge difference in the degree of impact from your marketing communications.
One of my favorite sources of insightful and powerful marketing advice is Steve Hackney of Hackney Marketing Ltd. Located in Leicester, UK. According to Steve Hackney, there are a number of “magic” and “hypnotic” words that you can use to increase the power of your marketing. Steve Hackney’s list includes the following 28 words:
You, results, breakthrough, your, here, facts, discover, quick, easy, exciting, yes, money, only, guaranteed, proven, secrets, instantly, new, how, amazing, free, now, reveals, winning, introducing, magic, announcing, and finally.
Your Strategic Thinking Business Coach strongly agrees with Steve Hackney and encourages you to take Steve’s marketing advice and use those “magic” and “hypnotic” words in your marketing communications.
Steve Hackney also provides a list of what he calls “killer words” and tells us that these words will make people lose interest and perhaps even stop reading. Here is Steve’s list of negative words to avoid in your marketing communications:
Buy, obligation, failure, bad, sell, loss, difficult, wrong, decision, deal, liability, hard, death, order, fail, cost, worry, contract, pay, owe, earn, read, spend, and learn.
Steve does note that in some cases it will be impossible for you to eliminate the word, but make sure you're not using any of these words needlessly.
Your Strategic Thinking Business Coach encourages you to become familiar with these lists of powerful positive and negative words that will work to enhance your ability to capture your listeners and readers attention and persuade them to respond to your call to action or dissuade them. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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