Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach

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“Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results?

So many people over so many years have told me that they just cannot grow their service business. They will complain that they can’t seem to generate enough leads. After listening to them complain, I ask them what and how many lead generation tools they are using? The majority of the time they tell me that they advertised in the Yellow Pages and mailed some letters. And that was the total of their lead generation efforts. Wow, and they are complaining that they do not get enough leads.

It has been my experience that the more lead generation tools you use, the more leads, clients and revenue you will generate. But, you must use productive and proven lead generation tools that give you a good ROI (return on investment). The more effective lead generation tools you use, the more stable the growth of your service business you will experience. What I mean by that is if you are using 5, 10 or more lead generation tools and some of those tools start becoming less effective, you have numerous other tools still working for you. And this is much safer than using only 1 or 2 lead generation tools and having one of those fail. It is essentially a risk management strategy. Having said that, what approach would you prefer, multiple tools or one or two tools?

Reflecting on what have been successful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven lead generation tools to apply to your service business. And here they are in no priority order.

1. Follow-up
2. Free special reports, tip sheets, articles
3. Networking
4. Referrals
5. Web site
6. Publicity
7. Newsletter
8. Targeted email
9. Speaking engagements
10. Seminars, workshops, continuing education
11. Free consultations
12. Targeted direct mail letters
13. Special events

If you want to grow your service business and you want to learn how to develop and use proven lead generation tools, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.

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About the Author: Glenn Ebersole

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J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.
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