“Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results?
So many people over so many years have told me that they just cannot grow their service business. They will complain that they can’t seem to generate enough leads. After listening to them complain, I ask them what and how many lead generation tools they are using? The majority of the time they tell me that they advertised in the Yellow Pages and mailed some letters. And that was the total of their lead generation efforts. Wow, and they are complaining that they do not get enough leads.
It has been my experience that the more lead generation tools you use, the more leads, clients and revenue you will generate. But, you must use productive and proven lead generation tools that give you a good ROI (return on investment). The more effective lead generation tools you use, the more stable the growth of your service business you will experience. What I mean by that is if you are using 5, 10 or more lead generation tools and some of those tools start becoming less effective, you have numerous other tools still working for you. And this is much safer than using only 1 or 2 lead generation tools and having one of those fail. It is essentially a risk management strategy. Having said that, what approach would you prefer, multiple tools or one or two tools?
Reflecting on what have been successful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven lead generation tools to apply to your service business. And here they are in no priority order.
1. Follow-up
2. Free special reports, tip sheets, articles
3. Networking
4. Referrals
5. Web site
6. Publicity
7. Newsletter
8. Targeted email
9. Speaking engagements
10. Seminars, workshops, continuing education
11. Free consultations
12. Targeted direct mail letters
13. Special events
If you want to grow your service business and you want to learn how to develop and use proven lead generation tools, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.
Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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