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“Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business”
Written by: Glenn EbersoleArticle Overview: Business owners and managers want to create awareness of their business. And many times they want to (or have to) create that awareness with a very small or no budget. This presents a challenge so one needs to apply some strategic thinking to do this. Employing some strategic thinking, here are 13 strategic, creative and inexpensive ways to inform your existing and prospective customers and clients know who you are, what you do, and what core values you exemplify in your business.
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“Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business”
“Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business”
By: J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Business owners and managers want to create awareness of their business. And many times they want to (or have to) create that awareness with a very small or no budget. This presents a challenge so one needs to apply some strategic thinking to do this.
Employing some strategic thinking, here are 13 strategic, creative and inexpensive ways to inform your existing and prospective customers and clients know who you are, what you do, and what core values you exemplify in your business.
1. Volunteer to speak at one of your local service clubs.
2. Write articles for your local community newspaper.
3. Develop and offer free or very low cost seminars or workshops to educate the public on a subject that is related to your field of business.
4. Volunteer to provide tips to a local community organization in subject areas related to your expertise.
5. Become active in your local chamber of commerce.
6. Publish a series of “tips” articles related to your business field and provide free distribution.
7. Offer to write a weekly “tips” column in a local newspaper.
8. Offer to be a guest and to be interviewed on a local talk radio show.
9. Partner with a related, but non-competitive business, to reach a common target market.
10. Consider a joint venture with another business to sponsor an event or a local sports team.
11. Use the Internet professionally and creatively to increase awareness of your business and your products and/or services.
12. Write and distribute a free newsletter about your business.
13. Give away something free from your business.
If you are interested in learning more about strategic, creative and inexpensive ways to create awareness of your business, please contact Glenn Ebersole through his web site at www.businesscoach4u.com or by email at jgecoach@aol.com
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About the Author: Glenn Ebersole RSS for Glenn's articles - Visit Glenn's website  Click here to visit Glenn's website   Ten Important Ingredients For Your Strategic Marketing Plan According To Your Strategic Thinking Business Coach Powerful Tips To Remember Prospect and Client Names From Your Strategic Thinking Business Coach Twelve Strategic Grow Goals To Grow Your Business According To Your Strategic Thinking Business Coach Ten Most Significant Risks and Costs of Unethical Behavior in Business According To Your Strategic Thinking Business Coach Got Business Challenges Issues Opportunities Then Get Strategic Thinking Business Coaching |
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Happy Worker as of Dec 31 2007
- Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond.
To the combined success of Prophets 2 Profits!
-----------------------------------------
1) Corporate
a) Retail
- Sales reps covering all major markets (1M or more)
- Retail product launch plan
- 1 more retail release (TBD)
b) The Toy Agency
- Systems for:
o Creative process
o Pricing
o Manufacturing
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c) Business
- Creative talent pool management strategy & process
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- Team total of 5
- Larger office
d) Web site
- Daily updates
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2) Personal
- Most weekends “off”!
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- Family….?
Business Innovation
- Hi Simon
If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea.
Has anyone achieved this idea before using another industry besides health and fitness that you know of?
You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require.
Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
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Different Hats
- CEO Sales & Marketing & Leadership Development Company
Strategic Vision 10
Alliances & Growth Strategies 10
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Mentoring 8-9
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Financial Management 9
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Writing & Publishing 9 (getting better all the time!)
Speaking 10 (so I have been told)
Self Promotion 9-10
Web development & Promotion 6-7 (learning more and have brought on players who are 10+)
Babysitting Employees (1 - wont do it, that's why I work so hard to hire and motivate the people I have)
Great topic Kevin!!
Jude
HRPreneur
- Hi everyone,
I am new to the forum and I recently started my own Human Capital (HR) consulting firm called HRPreneur Inc. HRP focuses on making human capital a strategic differentiator for SME's.
Below is a summary about HRP;
Who We Are:
HRP is a Human Capital consulting firm with 30 years of experience that becomes an extension of your company by providing a full array of services to help you create a highly engaged workforce focused on achieving strategic results in order to build a long lasting great company!
Mission:
HRP provides small and medium sized businesses a Strategic HR Business Partner to increase employee engagement, resulting in cost savings, increased productivity and results at an affordable rate!
Vision:
To inspire and warrant SME's reach their full competency!
Cost Effectiveness:
We provide over 30 years of experience at a fraction of the cost at a strategic executive HR business level
You will save between 50% to 60% in costs per year on salary, bonus, benefits, training, office space alone
We will provide you additional cost efficiencies through our services
Services:
• Strategic Human Resources Planning
• Organizational Redesign
• Change Management
• Organizational Culture Development
• Employee Engagement Programs
• Leadership Assessment and Development
• Compensation Design
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• Assimilation and On-Boarding
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