Thirteen Tips For Entrepreneurs When Making Oral Presentations to Investors
“Thirteen Tips For Entrepreneurs When Making Oral Presentations to Investors”
By: J. Glenn Ebersole, Jr., Founder and Chief Executive of J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP ™
Let’s say that as an entrepreneur you have decided you need to seek investors for your business venture and you now have the opportunity to make oral presentations to potential investors. In order to capitalize on your opportunity, you want to and need to make the most effective presentation possible. Here are 13 tips for making effective presentations to investors from my perspective as a business coach:
1. Introduce your management team and have profiles of each member available as handouts after the presentation.
2. Present a brief history of your company or venture.
3. Always be concise (experience shows that investors are typically very pressed for time) to show respect for the value of the investors time.
4. Present the key facts & figures by memory.
5. Present an overview of the opportunity and the market for your products and/or services.
6. Present compelling reasons why your products and/or services can establish a market niche against your competition.
7. Present a brief overview of projected revenues and profits over the next 5 years and any key assumptions used in those projections.
8. Address the potential risks and problems in a concise presentation of your SWOT (Strengths, Weaknesses, Opportunities, Strengths) analysis
of the business.
9. Let the investor(s) know you are also approaching other investment sources.
10. Provide handouts at the conclusion of your oral presentation. These may include: summary of proposed deal; contact person’s name and preferred means of contact (phone, email, etc.); the benefits and return to the investors; a brief well written business summary; key management team member profiles, and well-designed product brochures, pictures of the product and other marketing materials
such as testimonials and case studies.
11. Rehearse. Rehearse. Rehearse your oral presentation!
12. Be prepared to answer any question about your proposed business venture.
13. Always thank the potential investors for the opportunity to make your presentation. This should include a written thank you, in addition to a verbal one at the conclusion of your presentation.
Using the above tips will prepare you for that oral presentation and will increase your probability of success in gaining interest and approval from potential investors. If you would like to learn more about making effective presentations to investors or other audiences, please contact Glenn Ebersole through www.businesscoach4u.com or by email at firstname.lastname@example.org