“Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers”
“Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers”
By: J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Are you overlooking one of the biggest sources of increased revenues for your business by not focusing a targeted marketing effort on your existing customers? Experience has proven that your existing customers are the most effective and efficient source of more revenue since you already have an existing relationship with them. Increased sales can come through them via an increase in the total number of purchases, higher frequency of purchases and higher dollar value of each purchase.
So, what are some ways to achieve those increased dollars from your existing customer base? Here are thirteen (13) of what I consider to be “tried and true” ways to gain more revenue from your existing customers.
1. Offer a discount to them if they are buying more than one.
2. Give a discount to customers when they reach a certain number of any purchased products.
3. Develop package deals for groups of your products.
4. Offer an upgrade to your product as a deluxe or premium edition for a slightly higher price.
5. Offer a free sample of your product and inform them that they will get a discount if they order now.
6. Offer “add-on” products or services to the purchased product (e.g. special packaging or wrapping, imprinting or other personalization, etc.).
7. Offer an extended guarantee or warranty of the product for an additional cost.
8. Develop and offer a customer loyalty program that rewards frequent buyers of your products.
9. Send customers a “thank-you” email with some special offer attached.
10. Develop and use a customer contact management system to follow-up with customers to see if they are satisfied with their purchases and for an opportunity to offer them another product.
11. Insert a brochure for another product in the first product package bought from you.
12. Send your customer a free surprise gift with a special product offer.
13. Send your customers greeting cards at holidays and include special product offers.
If you want to learn more about how to increase revenue from existing customers, please contact Glenn Ebersole today through his web site at: www.marketingguru4u.com or by email at: jgecoach@aol.com so we can discuss an individually tailored marketing program for your business.
Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers - To learn more about this author, visit Glenn Ebersole's Website.
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“Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers”
By: J. Glenn Ebersole, Jr., Founder & Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Are you overlooking one of the biggest sources of increased revenues for your business by not focusing a targeted marketing effort on your existing customers? Experience has proven that your existing customers are the most effective and efficient source of more revenue since you already have an existing relationship with them. Increased sales can come through them via an increase in the total number of purchases, higher frequency of purchases and higher dollar value of each purchase.
So, what are some ways to achieve those increased dollars from your existing customer base? Here are thirteen (13) of what I consider to be “tried and true” ways to gain more revenue from your existing customers.
1. Offer a discount to them if they are buying more than one.
2. Give a discount to customers when they reach a certain number of any purchased products.
3. Develop package deals for groups of your products.
4. Offer an upgrade to your product as a deluxe or premium edition for a slightly higher price.
5. Offer a free sample of your product and inform them that they will get a discount if they order now.
6. Offer “add-on” products or services to the purchased product (e.g. special packaging or wrapping, imprinting or other personalization, etc.).
7. Offer an extended guarantee or warranty of the product for an additional cost.
8. Develop and offer a customer loyalty program that rewards frequent buyers of your products.
9. Send customers a “thank-you” email with some special offer attached.
10. Develop and use a customer contact management system to follow-up with customers to see if they are satisfied with their purchases and for an opportunity to offer them another product.
11. Insert a brochure for another product in the first product package bought from you.
12. Send your customer a free surprise gift with a special product offer.
13. Send your customers greeting cards at holidays and include special product offers.
If you want to learn more about how to increase revenue from existing customers, please contact Glenn Ebersole today through his web site at: www.marketingguru4u.com or by email at: jgecoach@aol.com so we can discuss an individually tailored marketing program for your business.
Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers - To learn more about this author, visit Glenn Ebersole's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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