Twelve Tips For Home Builders For More Strategic Marketing From Your Strategic Thinking Business Coach
Twelve Tips For Home Builders For More Strategic Marketing From Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of success. Fortunately, after they opened their minds to being more strategic, their outlook changed and they started putting some tips on strategic marketing to good use. One of the most vivid and remarkable examples was one custom home builder that went from one of their worst years in business to a record setting best year in business after committing to a strategic marketing approach.
Based upon that experience and some research, your strategic thinking business coach offers the following twelve (12) tips to home builders for more effective strategic marketing of their business.
1. Engage in strategic thinking and planning when developing your strategic marketing plan for your home building business. You may consider hiring a professional, such as a business coach, to facilitate and guide you in the preparation of your strategic marketing plan.
2. Conduct a SWOT analysis to analyze the strengths, weaknesses, opportunities and threats associated with your home building business.
3. Identify your most desired clients and your ideal client profile to define who it is that you really want to market to for retaining existing clients and acquiring new clients.
4. Analyze your competition. Do some basic market research by visiting other home builder web sites, talking to competitor’s employees and review their booths at trade shows, talk with our competitor’s subcontractors and vendor representatives. And monitor their advertising to see what direction they are heading.
5. Develop clearly defined and measurable goals and monitor your progress.
6. Develop a strategic integrated marketing communications plan to make sure you have planned for effective messages to your target markets.
7. Develop a market position based upon identified opportunities. Clearly define the market position and focus on providing different benefits than your competition. Develop a positioning statement for your home building business. This can be used as a tag line that will help build brand loyalty and communicate benefits and features that your target market can relate to.
8. Incorporate and use the power of referrals as one of your key strategies in your strategic marketing plan.
9. Create and live by a strong code of ethics and company core values. Demonstrate in all that you do each day in your home building business that these core values and ethics are how you conduct your business.
10. Commit to a continuous improvement philosophy in your marketing efforts. And commit to finding the “lessons learned” in the mistakes and failures and then taking action in the future based upon the “lessons learned.”
11. Commit to a “continuous marketing” mentality. Your marketing efforts need to be continuous and not a “one shot deal” or a “sometime” activity. It is al “all the time” activity.
12. Develop an effective customer contact management system with a goal of achieving Top Of Mind Awareness (TOMA) with your clients, prospects and stakeholders.
Your strategic thinking business coach encourages you to use strategic thinking and planning in the development of your strategic marketing plan for your home building business. If you would like to learn more about strategic marketing plans, how to develop one for your business and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Twelve Tips For Home Builders For More Strategic Marketing From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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“Twelve Tips For Home Builders For More Strategic Marketing, From Your Strategic Thinking Business Coach”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of success. Fortunately, after they opened their minds to being more strategic, their outlook changed and they started putting some tips on strategic marketing to good use. One of the most vivid and remarkable examples was one custom home builder that went from one of their worst years in business to a record setting best year in business after committing to a strategic marketing approach.
Based upon that experience and some research, your strategic thinking business coach offers the following twelve (12) tips to home builders for more effective strategic marketing of their business.
1. Engage in strategic thinking and planning when developing your strategic marketing plan for your home building business. You may consider hiring a professional, such as a business coach, to facilitate and guide you in the preparation of your strategic marketing plan.
2. Conduct a SWOT analysis to analyze the strengths, weaknesses, opportunities and threats associated with your home building business.
3. Identify your most desired clients and your ideal client profile to define who it is that you really want to market to for retaining existing clients and acquiring new clients.
4. Analyze your competition. Do some basic market research by visiting other home builder web sites, talking to competitor’s employees and review their booths at trade shows, talk with our competitor’s subcontractors and vendor representatives. And monitor their advertising to see what direction they are heading.
5. Develop clearly defined and measurable goals and monitor your progress.
6. Develop a strategic integrated marketing communications plan to make sure you have planned for effective messages to your target markets.
7. Develop a market position based upon identified opportunities. Clearly define the market position and focus on providing different benefits than your competition. Develop a positioning statement for your home building business. This can be used as a tag line that will help build brand loyalty and communicate benefits and features that your target market can relate to.
8. Incorporate and use the power of referrals as one of your key strategies in your strategic marketing plan.
9. Create and live by a strong code of ethics and company core values. Demonstrate in all that you do each day in your home building business that these core values and ethics are how you conduct your business.
10. Commit to a continuous improvement philosophy in your marketing efforts. And commit to finding the “lessons learned” in the mistakes and failures and then taking action in the future based upon the “lessons learned.”
11. Commit to a “continuous marketing” mentality. Your marketing efforts need to be continuous and not a “one shot deal” or a “sometime” activity. It is al “all the time” activity.
12. Develop an effective customer contact management system with a goal of achieving Top Of Mind Awareness (TOMA) with your clients, prospects and stakeholders.
Your strategic thinking business coach encourages you to use strategic thinking and planning in the development of your strategic marketing plan for your home building business. If you would like to learn more about strategic marketing plans, how to develop one for your business and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Twelve Tips For Home Builders For More Strategic Marketing From Your Strategic Thinking Business Coach - To learn more about this author, visit Glenn Ebersole's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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