Tweet

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor

Written by: Glenn Ebersole

Article Overview: Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them. Here is a prescription from your PR Doctor on how to gain healthy media visibility.

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility?

It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them.

Here is a prescription from your PR Doctor on how to attain healthy media visibility.

+ Be strategic! Develop a strategic marketing communications']);"> integrated marketing communications plan and include specific media visibility objectives within the plan.

+ Develop a positioning statement for you and your company and make sure that is a benchmark for all that is done to gain media visibility.

+ Know who you are doing business with in the media. Read the journalists articles, columns, etc. and research their interests, areas of expertise, etc. to learn more bout them. Get to know the distribution and the demographics of the readers of the media you are dealing with each time.

+ Prepare & submit well-written letters to the editor and op. ed. pieces for the media where you want increased visibility.

+ Increase your public speaking opportunities at venues where there will be media coverage.

+ Develop a few short quotes or sound bites to use in public forums covered by the media. Some of these may be of interest and picked up by the media to use in their articles

+ Develop a consistent message about you and your company that you can “weave into” communications with the media.

+ Develop and implement a plan to prepare news releases throughout the year so that you are maintaining contact with the selected media for increased visibility.

+ Develop relationships with selected editors and journalists by providing them with valued information and items of interest to them and their readers.
Compliment and thank them for their work, when appropriate

+ Be strategic in selecting the media to work with so that the media selected provides the best coverage in your target markets.

+ Volunteer to serve on boards of non-profits and to work on their community relations and/or public relations committee.

+ Establish yourself as an expert or authority in a particular subject matter or field and make yourself available to the media as a resource.


If you want to learn more about this strategic thinking approach to media visibility for you and your company, please contact Glenn Ebersole today through his website at www.prdoctor4u.com or by email at jgeprman@aol.com

Related Articles
  “Seven Simple Strategies To Increase Your Visibility In The Media From Your Strategic Thinking Business Coach”
  “Your PR Doctor’s Prescription For Healthy Local Media Relations”
  Public Relations Prescription for Healthy Media Relations from the PR Doctor
  A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
  A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor

Article Tags:



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: How to finance your independent movie - Hi, The video doesn't come up with its own URL... But it's the very bottom video on the page. Here's the description of it: Financing, Production and Social Impact of Feature Films Host- Carol Atwood - Founder, Spartacus Media Enterprises Panelists: Bill Johnson - Co-Founder and Partner, Inferno Distribution Steven Haft - Producer, Media Consultant Michael Goorjian - Actor, Producer, Writer
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Essential Leadership skills - Vision Values Mission Strategic Thinking Decision Making Communication Team Bonding People Development Coaching / Mentoring / Guiding / Grooming Presentation Thanks Robert


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Stress: What Causes It and How To Deal With It

Ten Things You Can Do To Be a Better Leader

How To Become A Member of the Paparazzi

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.