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Why Are You Waiting to Ask For Referrals

Guest post by: Glenn Ebersole

Article Overview: In December, 2004 I was referred to Bill Cates by The Brooks Group. Bill Cates is the author of 2 best selling books: "Unlimited Referrals" and "Get More Referrals Now!" Bill is President of Referral Coach International and is the nation's foremost expert on how to enhance customer loyalty and increase sales through high quality referrals and word-of-mouth.

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Why Are You Waiting to Ask For Referrals

Why Are You Waiting to Ask For Referrals?
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group™

In December, 2004 I was referred to Bill Cates by The Brooks Group. Bill Cates is the author of 2 best selling books: "Unlimited Referrals" and "Get More Referrals Now!" Bill is President of Referral Coach International and is the nation's foremost expert on how to enhance customer loyalty and increase sales through high quality referrals and word-of-mouth.

Shortly after the referral from The Brooks Group, I visited Bill's web site and read a very interesting article entitled, "Stop Waiting to Be Referred Tap into Your Goldmine of Happy Clients." I was so impressed after reading the article and visiting the web site that I simply felt an obligation to refer you to him also. I recommend that you read his article and visit his web site. The power of the quality referral awaits you!

AND - I always appreciate quality referrals. Please contact me if you would like to refer someone to me so they can receive "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Coach.

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Home > Business-Coach > Glenn Ebersole > Why Are You Waiting to Ask For Referrals
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About the Author: Glenn Ebersole
RSS for Glenn's articles - Visit Glenn's website

J. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of marketing, public relations, management, and engineering. He is the Founder & Chief Executive of the Lancaster, PA based multi-disciplinary & strategic thinking consulting practices, J. G. Ebersole Associates and The Renaissance Group™. He is a Certified Facilitator and business and strategic thinking and planning coach to a diverse list of clients. Also called the "PR Doctor." At J. G. Ebersole Associates and The Renaissance Group™, we offer a unique approach to a wide range of strategic planning, management, marketing, public relations, and communications assignments through our team of independent professionals. We believe that our multi-disciplinary, customized and strategic thinking approach to our clients makes us unique.

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Related Forum Posts
Re: How do you get your clients? Re: How do you get your clients? - I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.
Re: How do you get your clients? Re: How do you get your clients? - [quote="brata":2qa58hl5]I think staying away from gathering clients strictly online when first starting out is probably a good idea. Your first few clients could maybe be people you know, or know through somebody that may require some of your services. Another good way of gaining new clientel is offering your first few clients completely free service in exchange for placing your business card or promotional material in their business if you're doing b2b sales. Referrals are the lifeblood of many small businesses.[/quote:2qa58hl5] Ive been in business for a few years and my best way to get clients is door to door so far. However as my marketing budget grows I have stopped door to door business to business sales and shifted to mailers, billboards, radio, and just a tiny bit online.
Business Query....HElp me out! Business Query....HElp me out! - Hi I am a young enterpreneur who has started a market research company . I am facing tough time in sales even though we can offer very low cost and smart service to our clients. I have the following queries. 1. As we are a start up company we generally try to approach other start ups ,middle sized (20-50 employee) companies around the world for getting projects. Is this the right strategy?. 2. Current sales Strategy: a) We email our business proposal and then call them for a followup .Many of the times ,the telephone exchange says us to email the business proposal to an email address and we do so. Should we request her to fix an appointment with the relevant person?.If not her, who is the right person. How shall we move a call after the operator. b) Sometimes we are able to speak to the right person but after sending the business proposal we do not get a positive reply. The reason we apprehend is that we are not able to build up complete trust in clients eye. How to build this trust ? Waiting for your replies and suggestions, Thanks in anticipation Sandeep
The Starbuck's experience The Starbuck's experience - [quote="Sebastien":3j66y8cv]Being French, I don't really understand what you call the Starbucks experience. We didn't have coffee shops in France until a couple years ago when (surprise!) Starbucks came in. So what's the Starbucks experience? Waiting in line 10 minutes for a cup of coffee? haha I think I understand what you're saying though. I think Starbucks has had tough competition lately with a bunch of coffee shop brands popping up and this is a natural move away from their core business (an actual coffee shop). We're seeing that Starbucks are actually not as profitable as everybody thought. As a side note, I've always said that some day there will be a huge financial scandal about Starbucks. A company just can't grow that fast in a healthy way. Anyways. So Starbucks is calling back founder and old CEO (I'm too lazy to look up his name on Google) to put Starbucks back on track and these vending machines might be some of his first projects. I think it is great to take advantage of such a good brand and do extend it further than a coffee shop.[/quote:3j66y8cv] Hi Sebastien, According to branding expert Martin Lindstrom, "Starbucks' objective is to create an intimate and even romantic atmosphere...The lighting is subdued to keep it cozy. The chairs and floor may be a little scuffed, but that makes it feel comfy and homely, and less intimidating...The music is soothing and sophisticated" (BRANDsense 158). So the Starbucks experience is essentially founder Howard Schultz's recreation of the coffee bar culture in Milan and the reason why they feel they can charge people outrageous prices for coffee. In fact, Starbucks isn't selling coffe, they're selling a unique and memorable brand experience to their customers.


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