Your PR Doctors Ten Top Reasons That Tell Yout Its Time to Hire a Publicist or Public Relations Firm
Your PR Doctors Ten Top Reasons That Tell Yout Its Time to Hire a Publicist or Public Relations Firm
1. The news releases you have prepared and submitted never or very rarely are used by the media.
2. There is a significant lack of PR savvy internally within your company.
3. Your media kits are not designed to be consistent with the firm’s image and are not designed with the flexibility to be tailored to varying media needs.
4. There are no significant relationships established with the media and therefore you are easily ignored. And there are no solid media contacts lists.
5. There is no real strategic communications and public relations plan for the company.
6. The efforts put forth in opinion pieces, “pitch letters” and actual media kit content are totally ineffective.
7. There is no follow-up on any news releases, story pitches, etc.
8. Your competitors are constantly in the print and electronic media and you are nowhere to be found in the media.
9. You are turning down interview opportunities because you are not prepared and do not have someone to manage the interview requests.
10. You are not benefiting from increased awareness of your business, products and/or services through exposure in the media.
If you and your company identify with these reasons and are unsure of what to do, how to do it, when to do it, and who to do it with, please contact Glenn Ebersole through his web site at www.prdoctor4u.com or email at jgeprman@aol.com to learn more about working with the media.
YOUR PR DOCTORS TEN TOP REASONS THAT TELL YOU ITS TIME TO HIRE A PUBLICIST OR PUBLIC RELATIONS FIRM - To learn more about this author, visit Glenn Ebersole's Website.
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Today’s businesses and business professionals wonder how they can possibly know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten top reasons that provide confirmation you need to hire a publicist or PR firm.
1. The news releases you have prepared and submitted never or very rarely are used by the media.
2. There is a significant lack of PR savvy internally within your company.
3. Your media kits are not designed to be consistent with the firm’s image and are not designed with the flexibility to be tailored to varying media needs.
4. There are no significant relationships established with the media and therefore you are easily ignored. And there are no solid media contacts lists.
5. There is no real strategic communications and public relations plan for the company.
6. The efforts put forth in opinion pieces, “pitch letters” and actual media kit content are totally ineffective.
7. There is no follow-up on any news releases, story pitches, etc.
8. Your competitors are constantly in the print and electronic media and you are nowhere to be found in the media.
9. You are turning down interview opportunities because you are not prepared and do not have someone to manage the interview requests.
10. You are not benefiting from increased awareness of your business, products and/or services through exposure in the media.
If you and your company identify with these reasons and are unsure of what to do, how to do it, when to do it, and who to do it with, please contact Glenn Ebersole through his web site at www.prdoctor4u.com or email at jgeprman@aol.com to learn more about working with the media.
YOUR PR DOCTORS TEN TOP REASONS THAT TELL YOU ITS TIME TO HIRE A PUBLICIST OR PUBLIC RELATIONS FIRM - To learn more about this author, visit Glenn Ebersole's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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