“Your PR Doctor’s Prescription For Healthy Local Media Relations”

“Your PR Doctor’s Prescription For Healthy Local Media Relations”

By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™

Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”

1. Develop an IMC Plan that incorporates the strategic use of local media.

2. Develop an effective media kit, including a “virtual” version of the media kit that can be accessed and downloaded from your web site.

3. Research the local media to select the media most likely to cover your organization.

4. Learn the names of editors and reporters who cover your areas of interest.

5. Make a commitment to get to know local editors and reporters personally and build relationships with them.

6. Develop a local media list and be sure to keep the media list up to date.

7. Provide the media with information that is new, noteworthy and relevant.

8. Establish and train one or more people in your organization as “experts” on several subjects and issues and make them available to local media.

9. Be accessible to the local media at anytime by providing your home and/or cell phone number. And be responsive when called by a reporter and show respect for their deadline.

10. Always write and send a thank you note to the editor and/or reporter for coverage of your story. A handwritten thank you is the most powerful.





If you are interested in learning more about the power of using your local media and how you can make them a strategic element in your media relations plan, please contact Glenn Ebersole through his website at www.prdoctor4u.com or email Glenn at jgeprman@aol.com



“Your PR Doctor’s Prescription For Healthy Local Media Relations” - To learn more about this author, visit Glenn Ebersole's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
“Your PR Doctor’s Prescription For Healthy Local Media Relations”
	Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Mar...
Public Relations Prescription for Healthy Media Relations from the PR Doctor
	Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a tho...
A Series of Strategic PR Tips and Prescriptions, Part 1 From The PR Doctor
	How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and ...
A Series of Strategic PR Tips and Prescriptions, Part 2 From The PR Doctor
	How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and ...
How to Prevent Foot In Mouth Disease When Dealing With The Media A Prescription From The PR Doctor
	Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of "sticking your foot in your mouth" during media interviews? Do you wish to hide or be excused whenever the media contacts you?...

---

Related Forum Posts
	Public Relations!
	Funnies
	Chain store hurdles
	Invitation to Demand Media/Vator.tv Challenge
	Social Media Marketing - Corporate Vs. Small Business
	New Small Business Topic
	Entrepreneurs to profile
	SES Toronto Next Week