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“Your PR Doctor’s Prescription For Healthy Local Media Relations”
| Guest post by: Glenn Ebersole |
Article Overview: Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
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“Your PR Doctor’s Prescription For Healthy Local Media Relations”
“Your PR Doctor’s Prescription For Healthy Local Media Relations”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
1. Develop an IMC Plan that incorporates the strategic use of local media.
2. Develop an effective media kit, including a “virtual” version of the media kit that can be accessed and downloaded from your web site.
3. Research the local media to select the media most likely to cover your organization.
4. Learn the names of editors and reporters who cover your areas of interest.
5. Make a commitment to get to know local editors and reporters personally and build relationships with them.
6. Develop a local media list and be sure to keep the media list up to date.
7. Provide the media with information that is new, noteworthy and relevant.
8. Establish and train one or more people in your organization as “experts” on several subjects and issues and make them available to local media.
9. Be accessible to the local media at anytime by providing your home and/or cell phone number. And be responsive when called by a reporter and show respect for their deadline.
10. Always write and send a thank you note to the editor and/or reporter for coverage of your story. A handwritten thank you is the most powerful.
If you are interested in learning more about the power of using your local media and how you can make them a strategic element in your media relations plan, please contact Glenn Ebersole through his website at www.prdoctor4u.com or email Glenn at jgeprman@aol.com
Public Relations Prescription for Healthy Media Relations from the PR Doctor
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About the Author: Glenn Ebersole RSS for Glenn's articles - Visit Glenn's website Click here to visit Glenn's website   Business Ethics Whats Happening Where We Work Ten Major Reasons Why You Are Not Getting Referrals According To Your Strategic Thinking Business Coach Tips On Dealing With Delinquent Clients and Customers From Your Strategic Thinking Business Coach Your Estate Does Matter The PR Doctors Advice For Television Appearances |
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