“Your PR Doctor’s Prescription For Healthy Local Media Relations”
“Your PR Doctor’s Prescription For Healthy Local Media Relations”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
1. Develop an IMC Plan that incorporates the strategic use of local media.
2. Develop an effective media kit, including a “virtual” version of the media kit that can be accessed and downloaded from your web site.
3. Research the local media to select the media most likely to cover your organization.
4. Learn the names of editors and reporters who cover your areas of interest.
5. Make a commitment to get to know local editors and reporters personally and build relationships with them.
6. Develop a local media list and be sure to keep the media list up to date.
7. Provide the media with information that is new, noteworthy and relevant.
8. Establish and train one or more people in your organization as “experts” on several subjects and issues and make them available to local media.
9. Be accessible to the local media at anytime by providing your home and/or cell phone number. And be responsive when called by a reporter and show respect for their deadline.
10. Always write and send a thank you note to the editor and/or reporter for coverage of your story. A handwritten thank you is the most powerful.
If you are interested in learning more about the power of using your local media and how you can make them a strategic element in your media relations plan, please contact Glenn Ebersole through his website at www.prdoctor4u.com or email Glenn at jgeprman@aol.com
Your PR Doctors Prescription For Healthy Local Media Relations - To learn more about this author, visit Glenn Ebersole's Website.
Like this article? Share it with your friends
“Your PR Doctor’s Prescription For Healthy Local Media Relations”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Local media are often overlooked and undervalued resources when companies and organizations develop public relations plans. “Your PR Doctor” believes that local media can be a strategic element in an Integrated Marketing Communications (IMC) plan, based upon more than 35 years of success with local media. Believing that, here is a prescription for healthy local media relations from “Your PR Doctor.”
1. Develop an IMC Plan that incorporates the strategic use of local media.
2. Develop an effective media kit, including a “virtual” version of the media kit that can be accessed and downloaded from your web site.
3. Research the local media to select the media most likely to cover your organization.
4. Learn the names of editors and reporters who cover your areas of interest.
5. Make a commitment to get to know local editors and reporters personally and build relationships with them.
6. Develop a local media list and be sure to keep the media list up to date.
7. Provide the media with information that is new, noteworthy and relevant.
8. Establish and train one or more people in your organization as “experts” on several subjects and issues and make them available to local media.
9. Be accessible to the local media at anytime by providing your home and/or cell phone number. And be responsive when called by a reporter and show respect for their deadline.
10. Always write and send a thank you note to the editor and/or reporter for coverage of your story. A handwritten thank you is the most powerful.
If you are interested in learning more about the power of using your local media and how you can make them a strategic element in your media relations plan, please contact Glenn Ebersole through his website at www.prdoctor4u.com or email Glenn at jgeprman@aol.com
Your PR Doctors Prescription For Healthy Local Media Relations - To learn more about this author, visit Glenn Ebersole's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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