“Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Over the past 35 years, I have observed many professional service firms struggle with their marketing efforts. Time after time I would witness a firm spending large sums of money doing the wrong type of marketing to the wrong market segment with the wrong marketing message and with the wrong marketer. And to see failed after failed attempt at marketing. On the other hand, I also got to see some very smart marketing done for the right reasons, to the right markets, with the right message and with the right marketer with very solid results.
Too many professionals continue to think that “everyone” is a potential client, rather than selecting a targeted market and niche. The very successful professionals think strategically and use some smart marketing strategies. Here are six smart marketing strategies for professional service firms from your strategic thinking coach.
1. Select a highly targeted market or niche for your professional services. Focus on one target or niche at a time.
2. Develop a compelling and memorable marketing message. Determine your USP – Unique Selling Proposition – and integrate it into your marketing messages.
3. Identify the frustration that someone has doing business with professional service firms and then develop your way of taking away that frustration of the client by having them do business with your firm.
4. Establish yourself or someone in your firm as an “authority” or “expert” on various issues and subjects. After you or someone else in your firm is established, then key influencers and decision makers will come to you when they need help.
5. Develop a list of your 100 Most Desired Clients. Then create a message, a method of message delivery, timing of the message delivery, a follow-up process to each contact with an effective contact management system and an evaluation system for measuring the effectiveness of your marketing strategies and efforts.
6. Develop and implement a networking strategy and an effective referral system to achieve “Top Of Mind Awareness” of your professional services firm and to keep your target market “alive and well!”
These six smart strategies are really simple and have awesome power to produce significant results for any professional service firm. If you would like to learn more about becoming a smarter and more strategic marketer, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.
“Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms” - To learn more about this author, visit Glenn Ebersole's Website.
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