“Your Strategic Thinking Coach’s Ten Questions To Diagnose Fear Of Marketing”
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group ™
Whenever I hear complaints about not attracting enough new business, I start asking many questions. As a strategic thinking business coach I need to ask those who complain many questions to find out if there is a fear of marketing that is preventing the growth of their business. In order to determine if this fear exists, I developed ten (10) questions to ask them. The ten questions are:
1. Are you afraid of rejection if you market yourself and your business?
2. Are you afraid of speaking in public about yourself and your business?
3. Are you afraid of contacting someone you have never met before to talk about your business?
4. Are you afraid to ask your clients for referrals for your business?
5. Are you afraid to ask your clients for testimonials for your business?
6. Are you afraid to develop a written strategic marketing plan for your business?
7. Are you afraid of being labeled as a “salesperson?”
8. Are you afraid of being held accountable for the time and money you spend on marketing your business?
9. Are you afraid of making an error and not making a perfect presentation?
10. Are you afraid of being viewed as ignorant or unqualified if you do not always have the answers to questions immediately after they are asked?
As a strategic thinking business coach, I can tell you that if you answered YES to any one of the ten questions you have given yourself a “perfect excuse” in your mind to not market your business or yourself or to keep putting it off until tomorrow. However, a decision to not market or to continually postpone marketing yourself and your business is a dysfunctional decision, which results in little or no business growth. So there is a real need to change that faulty decision-making process to a strategic thinking process immediately.
If you follow a strategic thinking process you will want to attract new business. And to attract new business and grow your business you must commit to overcoming any fear of marketing you may have. One of the best ways to overcome the fears of marketing and to become an effective marketer is to work with a business coach. If you would like some guidance on how to overcome fear of marketing and to become a smarter and more strategic marketer, please contact Glenn Ebersole today through his website at www.marketingguru4u.com or by email at jgecoach@aol.com.
“Your Strategic Thinking Coach’s Ten Questions To Diagnose Fear Of Marketing” - To learn more about this author, visit Glenn Ebersole's Website.
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