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Create Your 10x10 Marketing Program

Written by: David Carter

Article Overview: An effective principle to follow in creating a marketing program is “massive action equals massive results!” Too many businesses depend on too few marketing activities to develop leads, new customers, and repeat customers. In other words, they put all their eggs (expectations of results) in one or two marketing baskets. To generate massive results, I recommend the Rule of 10 x 10.

Create Your 10x10 Marketing Program

I believe that being in business should give you what you want out of life by maximizing profits and creating free time to achieve your personal objectives. A key component to achieve this success is an effective, automated and continuous marketing program.

The Rule of 10x10

An effective principle to follow in creating a marketing program is "massive action equals massive results!" Too many businesses depend on too few marketing activities to develop leads, new customers, and repeat customers. In other words, they put all their eggs (expectations of results) in one or two marketing baskets.

To generate massive results, I recommend that a business follow the Rule of 10x10. In essence, you develop ten distinct marketing activities, one by one, that work concurrently, each representing 10% of your total effort. Ten activities at 10% each will then add up to 100% of your efforts. When one, two or three of your activities are not yielding results, the others are. This is a powerful way to achieve diversification and marketing results for your business.

Steps to Build a 10x10 Marketing Program

First, revisit your business plan to focus on your defined customer base and the most effective ways to reach your customers. Insure that your unique selling proposition or brand promise is absolutely clear and in your marketing messages. Basically, your uniqueness comes from one of seven areas - quality, price, service, delivery, speed, convenience, experience. In case you're wondering, experience means the actual experience of buying from you.

Second, select marketing activities that are appropriate for your business and industry. Review what has been most effective for you in the past. Look at what your competitors are doing. Continue to research new and different ways to approach your customer base. Here are some common marketing categories from which to draw from: Strategic Alliance Development, Networking, Client Referral Programs, Seminars, Advertising, Public Relations Activities, Telemarketing, Brochures, CD's, Trade Shows, Cold (BOLD) Calling, Internet Programs (Website, Blogs, Email Marketing, e-Newsletters).

Third, plan your program in detail. Create a 90-day marketing plan specifying your budget, timing of your activities, and result goals (number of leads, conversion rate, and number of new customers.)

Fourth, execute your programs. Does your staff fully understand the program you've created? Your team needs to be informed of what's going on, and how they execute your 10x10.

Fifth, test and measure your results. Insure that you have in place a simple system to measure the results of each 10x10 component. Continue with those components that work and replace those that do not work.

Now you are ready to implement your 10x10 Marketing Program and significantly increase your lead development!

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Article Tags: marketing planning



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