Create Your 10x10 Marketing Program
Create Your 10x10 Marketing Program
The Rule of 10x10
An effective principle to follow in creating a marketing program is "massive action equals massive results!" Too many businesses depend on too few marketing activities to develop leads, new customers, and repeat customers. In other words, they put all their eggs (expectations of results) in one or two marketing baskets.
To generate massive results, I recommend that a business follow the Rule of 10x10. In essence, you develop ten distinct marketing activities, one by one, that work concurrently, each representing 10% of your total effort. Ten activities at 10% each will then add up to 100% of your efforts. When one, two or three of your activites are not yielding results, the others are. This is a powerful way to achieve diversification and marketing results for your business.
Steps to Build a 10x10 Marketing Program
First, revisit your business plan to focus on your defined customer base and the most effective ways to reach your customers. Insure that your unique selling proposition or brand promise is absolutely clear and in your marketing messages. Basically, your uniqueness comes from one of seven areas - quality, price, service, delivery, speed, convenience, experience. In case you're wondering, experience means the actual experience of buying from you.
Second, select marketing activities that are appropriate for your business and industry. Review what has been most effective for you in the past. Look at what your competitors are doing. Continue to research new and different ways to approach your customer base. Here are some common marketing categories from which to draw from: Strategic Alliance Development, Networking, Client Referral Programs, Seminars, Advertising, Public Relations Activities, Telemarketing, Brochures, CD's, Trade Shows, Cold (BOLD) Calling, Internet Programs (Website, Blogs, Email Marketing, e-Newsletters).
Third, plan your program in detail. Create a 90-day marketing plan specifying your budget, timing of your activities, and result goals (number of leads, conversion rate, and number of new customers.)
Fourth, execute your programs. Does your staff fully understand the program you've created? Your team needs to be informed of what's going on, and how they execute your 10x10.
Fifth, test and measure your results. Insure that you have in place a simple system to measure the results of each 10x10 component. Continue with those components that work and replace those that do not work.
Now you are ready to implement your 10x10 Marketing Program and significantly increase your lead development!
Create Your 10x10 Marketing Program - To learn more about this author, visit David Carter's Website.
Like this article? Share it with your friends
I believe that being in business should give you what you want out of life by maximizing profits and creating free time to achieve your personal objectives. A key component to achieve this success is an effective, automated and continuous marketing program.
The Rule of 10x10
An effective principle to follow in creating a marketing program is "massive action equals massive results!" Too many businesses depend on too few marketing activities to develop leads, new customers, and repeat customers. In other words, they put all their eggs (expectations of results) in one or two marketing baskets.
To generate massive results, I recommend that a business follow the Rule of 10x10. In essence, you develop ten distinct marketing activities, one by one, that work concurrently, each representing 10% of your total effort. Ten activities at 10% each will then add up to 100% of your efforts. When one, two or three of your activites are not yielding results, the others are. This is a powerful way to achieve diversification and marketing results for your business.
Steps to Build a 10x10 Marketing Program
First, revisit your business plan to focus on your defined customer base and the most effective ways to reach your customers. Insure that your unique selling proposition or brand promise is absolutely clear and in your marketing messages. Basically, your uniqueness comes from one of seven areas - quality, price, service, delivery, speed, convenience, experience. In case you're wondering, experience means the actual experience of buying from you.
Second, select marketing activities that are appropriate for your business and industry. Review what has been most effective for you in the past. Look at what your competitors are doing. Continue to research new and different ways to approach your customer base. Here are some common marketing categories from which to draw from: Strategic Alliance Development, Networking, Client Referral Programs, Seminars, Advertising, Public Relations Activities, Telemarketing, Brochures, CD's, Trade Shows, Cold (BOLD) Calling, Internet Programs (Website, Blogs, Email Marketing, e-Newsletters).
Third, plan your program in detail. Create a 90-day marketing plan specifying your budget, timing of your activities, and result goals (number of leads, conversion rate, and number of new customers.)
Fourth, execute your programs. Does your staff fully understand the program you've created? Your team needs to be informed of what's going on, and how they execute your 10x10.
Fifth, test and measure your results. Insure that you have in place a simple system to measure the results of each 10x10 component. Continue with those components that work and replace those that do not work.
Now you are ready to implement your 10x10 Marketing Program and significantly increase your lead development!
Create Your 10x10 Marketing Program - To learn more about this author, visit David Carter's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to David's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Intro to M&A Addictive Entrepreneurship Venture Capital Guide Memorandum Template 2 Online Marketing Tools |
|
 | ||
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
 |
Email The Reporters
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
