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Hyperfocus - Control Cash - Write! - Pulse Faster

Guest post by: David Carter

Article Overview: Fast growth companies continue to hire even as our economy struggles to recover. What makes these companies tick? How do they continue to prosper and grow in these economic times? Here are our ‘Final Four” timeless strategies for doing just that. And successful executive teams gather once a week vs. annually to get some talk time around the strategies I've outlined for growing your business. It's about having a bias for action …

Hyperfocus - Control Cash - Write! - Pulse Faster

Fast growth companies continue to hire even as our economy struggles to recover. What makes these companies tick? How do they continue to prosper and grow in these economic times? Here are six timeless strategies for doing just that. Whether you run a small or midsize business or manage a department in a larger company, these strategies will work for you:

1. Get an Edge - 10 to 30 times advantage over your competition.

2. Own a Phrase - Own a word or two in the minds of your market.

3. Hyperfocus - align around a single measureable priority.

4. Control Your Cash - fuel growth without outside capital.

5. Write! - Flood the digital space aligning with the phrase you own.

6. Pulse Faster - Fast moving companies huddle daily.

This week's focus is on our "Final Four" strategies to help you grow in our economic times: Hyperfocus - Control Cash - Write! - Pulse Faster.

Hyperfocus

Align your entire company around a single measurable priority each quarter. Not 75, not five, but one overarching focus for the next 90 days that removes a significant bottleneck in your business.

One company needed to hire 16 specialists; another focused on doubling inventory turns; a third concentrated on its Google ranking. What about yours?

Control your cash

Growth sucks cash, so construct a business model that fuels your growth without the need of outside capital. Gift cards, advanced payments, tighter billing practices, and shorter sales and delivery cycles are a few of many strategies. And to stay focused, look at your cash position daily. You'll sleep better knowing your business can fund its own growth.

Write!

Flood the digital market space with blogs, white papers, YouTube videos, and Twitter messages that align with the phrase you own (check out The Shipping Bloke blog). Then enhance your authority by writing a book like Chris Krause's Athletes Wanted.

Published content is king in driving education-based marketing programs and in establishing you and your company as the authorities in your industry.

Pulse faster

If you want to move faster, pulse faster. The executive teams of the fastest-moving companies huddle daily, as if in constant crisis mode -- driving on priorities, metrics, and data gathered from the market.

Billionaires like T. Boone Pickens formally meet twice a day with their teams. And successful executive teams gather once a week vs. annually to get some talk time around the six strategies I've outlined for growing your business. It's about having a bias for action.

Contact David Paul Carter to learn more about how to increase the value of your fast growth firm.

_____________________________________________________________________________________________________________________________________________

Based upon Verne Harnish Fortune Article, Best Advice for Growing Your Business, 22 March 2010.

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Article Tags: executive teams, growth companies, hyperfocus, priorities, strategy



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