Profit Per "X"
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Free Download - Prime Your Marketing Engines By David Carter |
Is your business giving you what you want out of life? Is your business growing, maximizing profits and creating free time for you to achieve your personal objectives? To help achieve this, ask yourself the ultimate question: What drives your economic engine with the greatest and most sustainable impact?
Let’s take a clue from author Jim Collins. He states a company can go from “Good to Great” if it determines and understands the intersection of three elements: 1) What it is deeply passionate about, 2) What it can be best at in the world, and 3) What drives its economic engine. Let’s focus on the understanding of what drives your economic engine by determining the best way for you to analyze profits in your business. We want to decide on what is your profit per "x".
Measuring Profit Margins
What key ratio do you use to measure your business’ success? Think about it in terms of the following question: If you could pick one, and only one ratio –profit per “x”– to systematically increase over time, what “x” factor would have the greatest and most sustainable impact on your economic engine?
Let’s assume that you conduct your business from one location, and that you measure your success by the amount of profit you make. The next question is, profit per what (“x”)? Is it profit per customer, per product or service, per employee? Which “x” factor, by focusing on it and improving the ratio over time, would provide the highest and most sustainable economic growth?
Let’s illustrate with a few examples:
1. Profit per customer
In this instance, you’re looking to increase the number of transactions by each customer. You develop strategies to you get your customers to come back repeatedly and buy higher-margin products. An example is Gillette. They moved from disposable razors to high-tech razors with disposable click-in razor blades. A subtle shift – but with higher technology products, their repeat transactions became far more profitable than the old disposables. How can you apply this concept to your business?
2. Profit per product/service
Now, let’s look at increasing profit margins in two additional areas. First, reduce the cost of providing your products/services by negotiating better agreements with suppliers, and reducing your production costs. You develop strategies to employ technology to reduce the cost of producing goods or services. If you’re outsourcing the technical part of the job – is the organization you’re using employing the most sophisticated and efficient methods available at a more effective price? Would you be better off doing it in-house?
Second, increase the efficiency of delivery and distribution of your products/services. Focus on creating a more productive team which will do the job better and more efficiently; and improving your business systems to eliminate unintentional slack.
3. Profit per employee
Here we focus on measuring profit per staff person. You develop strategies to run the most cost-effective team – not just in the sales department, but overall. You hire the right people, for the right positions, with the right level of self-motivation to drive the business. Take your time filling the higher positions with the right people, and then establish great systems to support them. Your high-caliber team will then take care of the rest of the business.
So, there are three examples of key profit ratios that you can use to drive your economic engine. Do you see how each “x” drives a different set of decisions? And there’s more. How about “profit per customer visit”? What if you have a multi-location business and you’re looking to expand? Do you measure “profit per outlet” or “profit per region”?
Southwest Airlines measures profit per plane since their brand promise includes lots of flights which focuses management on the number of planes in the air. What profit per “x” will you choose to drive your business decisions?
So, go ahead and pick one – just one! Then measure it and focus on ways you can increase it over the next six months. Let us know your results – we’d love to hear. And if you’re not sure which measure to choose, or what its effect might be, call us today.
Profit Per X - To learn more about this author, visit David Carter's Website.
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Michiel JonkerAs a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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