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Refresh Your Competitive Advantage
| Guest post by: David Carter |
Article Overview: "Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever ... it is not a strategy; it is requirement." (Geoffrey Moore). Whoever learns faster-and-acts- wins! Don't fall behind -- Out-Read, Out-Learn Your Competition and Customers ...
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Free Download - Does your company have a coherent strategy? By David Carter |
Refresh Your Competitive Advantage
"Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever, in other words, is not an aspiration; it is a design specification. It is not a strategy; it is a requirement." (Geoffrey Moore). When it comes to growing your business, we believe in two key axioms: Whoever learns faster-and-acts- wins; and whoever taps into the most brains wins. So continually learn and innovate, and surround yourself with lots of people smarter than you and your business will thrive. In the end this will lead to greater freedom, more money, and more time.
How Many of These Books Have You Read? Don't fall behind -- Out-Read, Out-Learn Your Competition and Customers:
Collins -- Good to Great; Built to Last; How the Mighty Fall
Lencioni -- Five Dysfunctions of Team
Godin -- Purple Cow; All Marketers are Liars; etc.
Smart -- Topgrading; Who
Buckingham -- First Break All the Rules; Now Discover Your Strengths
Arbinger -- Leadership and Self-Deception; Anatomy of Peace
Hall -- Jump Start Your Marketing Brain
Moore -- Crossing the Chasm; Inside the Tornado; Dealing with Darwin
Cialdini -- Influence; Yes!
Reichheld -- The Ultimate Question; The Loyalty Effect
Orfalea -- Copy This
Johnson -- Emergence; Everything Bad is Good for You
Krippendorf -- Art of the Advantage
Peters -- In Search of Excellence; Liberation Management; etc.
McKee -- Primal Leadership; Resonate Leadership
Wyly -- 1000 Dollars and An Idea
Travis -- Doing Business Anywhere
Perkowski -- Managing the Dragon; How I'm Building a Billion Dollar Business in China
Daniels -- Bringing Out the Best in People; Oops
Simon -- Hidden Champions of the 21st Century; Beat the Crisis
Allen -- Getting Things Done; Ready for Anything
Twist -- Soul of Money
Dijulius -- Secret Service; What's the Secret
Ries -- The Fall of Advertising and the Rise of PR; The Origin of Brands
Schwantz -- The Wedge; How to Get Your Competition Fired
Kurlan -- Baseline Selling; Mindless Selling
Rackham -- SPIN Selling; Rethinking the Sales Force; Getting Partnering Right
Bloom -- The Inside Advantage
Gilmore -- The Experience Economy; Authenticity
Daly -- Coaching Companies to Greater Sales & Profit
Lautenslager -- Guerilla Marketing in 30 Days
Holmes -- The Ultimate Sales Machine
Scott -- The New Rules of Marketing & PR; World Wide Rave
Ferrazzi -- Never Eat Alone; Who's Got Your Back
Alexander -- Making the Numbers; Topgrading for Sales
Burton -- Pricing with Confidence
Cecil -- Nurturing Customer Relationships
Flanagan -- Now, Go Sell Somebody Something
Cheng -- The Recession-Proof Business
Contact David Paul Carter if you would like help growing your company simpler, smarter, faster.
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Article Tags: competitive advantage, strategy
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About the Author: David Carter RSS for David's articles - Visit David's website We use a forward-looking approach to growth strategies for today’s environment, business model design, and succession planning. Our approach is free ranging; our mission is completely client focused and not bound to any one program, philosophy or set of ideas. Founder/President David Paul Carter draws on 30+ years of success as an experienced business executive, entrepreneur, strategist, advisor, and dedicated community leader. His background incorporates business consulting (for the past 10 years), entrepreneurial business ownership (2 previous companies), corporate management (senior executive positions within the Thomson Corporation, Wolters Kluwer, and Ziff-Davis Publishing companies) and international business experience (US, Europe and Australasia). He brings a unique blend of clarity, insight, and different thinking to his clients. Contact David at (215) 732-2230, or email dcarter@davidpaulcarter.com, or visit www.davidpaulcarter.com or text CARTERREPORT 22828 to subscribe. Click here to visit David's website   The Power of Full Engagement Frame Shift and Outthink Your Competition Andre Agassi Had the Wrong Big Goal Start Strong in 2012 Powerful Ideas to Solidify Repeat Customers |
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Welcome to our forums! Have you had any luck in your search for this job candidate and can I ask what other sites you've used to advertise this position?
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4:00pm-5:15pm - Site Clinic
This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines.
As usual I’ll report my findings after the day is through!
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