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Your One Sustainable Competitive Advantage

Your One Sustainable Competitive Advantage

Most owners want to achieve more leverage for their business through well trained, motivated, and productive employees. When their employees operate as a winning team, the result is increased output, revenue and profits. The team concept is vital to making your business a success.

And, in today's volatile environment, team is the one sustainable competitive advantage you have! It's not ever changing and fleeting technology, it's not time sensitive trade secrets, and it's not the newest product. Team is the key to sustained growth and competitiveness.

Teams have superstars and players in the trenches, yet all play a vital part in the organization. I recently read an article by Dr. John Maxwell on teamwork. He used the example of the New England Patriots who went to the Super Bowl in 2002. They did something that no other team has done before: Before the game, when the team introduces its starters individually, New England came out as a team.

"No introductions. No names. No stars. Just 53 teammates coming onto the field as a single unit," wrote Sean Gormley, a columnist with Georgetown University's newspaper, The Hoya. "The significance of that entrance said more about this Patriots team than any analyst ever could, the ultimate sign of team before individual in an era of me-first-go-where-the-money-is professional sports." The Patriots upset the heavily favored Rams and showed by working together they could accomplish more than teamwork.

Does your business operate like a winning team? Is your team bringing in the results that you expect? Or, do your employees look out for their own self interest?

Here are the six keys to creating a winning team in your business:

1. Strong Leadership. Leadership comes from you the owner and is passed down through your management team and on to your frontline workers. Do your team members know and understand your vision and passion for the business? Is your leadership hierarchy clearly defined? What are the traits of a strong leader? Ask your team and see what they say. Are you exemplifying these traits?

2. Common goal. Why do you operate your business? What is your mission? As an owner you must have a clear idea of why you are in business. Make sure each team member is on board with your goals for the business and their department or units. Communicate that goal and mission to each and every team member and continue to reinforce it.

3. Rules of the game. The rules for your business are defined as how you want your business to be run - standards for staff interaction, communication, customer service, distribution and delivery, etc. It is your culture. Sometimes culture is written and followed, sometimes it is understood. Your team operates under certain assumptions about the business. They need to know and understand your rules of the game.

4. Have an Action plan. Where is your business going? Do you have clearly defined goals and specified actions, timeframes, and expected results to meet those goals? As the saying goes, "failing to plan is planning to fail!" Your action plan is the lynch pin to a winning team. When your team wins, your business wins.

5. Support risk taking. The best business owners rely on their staff to make good decisions. If the owner only wants his or her ideas to prevail, then they are being short-sighted. Seeking input and fostering an environment for other team members to make decisions is important for development of the team and the business. The better the team, the better the opportunity for massive results. Which opportunities have you missed because of poor decisions and failure to take risk?

6. 100% inclusion of all team members. Each member is important and all should have input to maximize their job performance. The business wins together but the business can also lose together if everyone is not involved. Is your team 100% involved? Do you have daily huddles and a regular meeting rhythm? Remember that Team stands for Together Everyone Achieves More.

Implement these six keys to create a winning team in your organization, and you will have the one sustainable competitive advantage in business today!





Your One Sustainable Competitive Advantage - To learn more about this author, visit David Carter's Website.

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Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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David Carter
(Visit David's Website) David Carter is the owner of Scramjet Strategies, a business consulting and professional coaching company. David draws on more than 33 years of success as an experienced business executive, entrepreneur, strategist, trusted advisor and dedicated community leader. His career has taken him around the world living and working in the US, New Zealand and the UK. He has held senior executive positions within the Thomson Corporation, Wolters Kluwer, and Ziff-Davis publishing companies. David’s leadership positions have been in large and small organizations. In addition, he successfully founded and developed two businesses: American Trade Exchange, an import and export company, and a PC Systems Development and Training company. These have provided excellent environments to "practice what he teaches." David is the coaching partner of Gazelles International for the Greater Philadelphia MSA, and one of only 80 coaches in the world qualified to teach Mastering the Rockefeller Habits and its One-Page Strategic Plan and "best practices." Contact David at (215) 732-2230, or email him at dcarter@scramjetstrategies.com, or visit www.scramjetstrategies.com.

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