David Carter Articles

Your One Sustainable Competitive Advantage - Click To Read Article
In today’s volatile environment, team is the one sustainable competitive advantage you have! It's not ever changing and fleeting technology, it's not time sensitive trade secrets, and it's not the newest product. Team is the key to sustained growth and competitiveness.

What Drives Your Economic Engine - Click To Read Article
Are you struggling to attract more new customers to your business? Do you see your competitors growing and wonder what they are doing to be so successful (even though you know their product or service isn’t nearly as good as yours)? Chances are you may be making these costly mistakes in your business.

The Power of Priorities - Click To Read Article
Leadership trainer and author, John Maxwell, says, “Thinking ahead and prioritizing responsibilities marks the major differences between a leader and a follower.” Therefore, when it comes to your priorities, 20% of your priorities will give you 80% of your production.

Realizing Your Inner Strength - Click To Read Article
Many people I talk with today are focused on operational strategies and tactics for their company to survive in today’s economic downturn. While this is very important, I would like to focus on the “other side of the coin.” And that is the side that your leadership skills and energy reside on. Whether you are an owner or senior team member, are you achieving your inner strength for all those in your company who need your leadership? How do you as a leader motivate yourself? Here are some key guides I have learned and observed.

Prime Your Marketing Engines - Click To Read Article
Are you struggling to attract more new customers to your business? Do you see your competitors growing and wonder what they are doing to be so successful (even though you know their product or service isn’t nearly as good as yours)? Chances are you may be making these costly mistakes in your business.

Powerful Ideas to Solidify Repeat Customers - Click To Read Article
All relationships change over time. They require work and nurturing on both ends to strengthen and grow. The following strategies will help solidify ongoing relationships and build customer loyalty as we move into a very interesting 2009. From asking for negative feedback to reassuring your customer’s decision to do business with you, these seven strategies will insure that you make your customers the priority!

Profit Per "X" - Click To Read Article
Is your business giving you what you want out of life? Is your business growing, maximizing profits and creating free time for you to achieve your personal objectives? To help achieve this, ask yourself the ultimate question: What drives your economic engine with the greatest and most sustainable impact? Let’s focus on the understanding of what drives your economic engine by determining the best way for you to analyze profits in your business. We want to decide on what is your profit per "x".

How Can I Increase Referrals? - Click To Read Article
Referrals are one of the most powerful lead generators in the world. We all know that referrals cost you very little and usually (if a good client has referred them) the new client is of relative good quality. Ask any business owner where the vast majority of new clients come from and they say "Word of Mouth" or "Referrals." The $64,000 question is "what systems do you have in place to make sure the referral happens?"

Do Systems Run Your Business? - Click To Read Article
Do these issues look familiar in your business: Staff turnover, can’t hire good people, missed due dates, reactive environment, poor cash flow, long and hard hours, poor customer retention, confusion, duplicative effort? If so, what do you think is the common cause? The answer is lack of systems in your business. Here is wisdom! Your business is your product; it’s what you are building, and it’s where you are ultimately going to make your profit when you sell it. And, systems are the foundation of your business.

Create Your 10x10 Marketing Program - Click To Read Article
An effective principle to follow in creating a marketing program is “massive action equals massive results!” Too many businesses depend on too few marketing activities to develop leads, new customers, and repeat customers. In other words, they put all their eggs (expectations of results) in one or two marketing baskets. To generate massive results, I recommend the Rule of 10 x 10.

Develop Your Business Leadership KnowHow - Click To Read Article
Being a business leader is not a matter of charisma, presence, or motivational skills. It is about making good decisions and taking sound actions. Know-how is the substance of business leadership, and many leaders are failing for lack of it.

Define Your Uniqueness - Click To Read Article
So many business owners beat their heads against the wall, wondering why their business isn’t working. They try everything - new sales scripts, better ads, and new products to no avail. In most cases the reason things are not working is simple - there is not always enough business in the marketplace and very little reason for anyone to give it to you and not your competitors. What about your business? When you started, did you begin with a uniqueness – a real point of difference, or did you just start as a “me too” competitor? If you are a “me too” business you will have a tough time.


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