Exclusive ASI Survey On Promotional Products ROI Released
Exclusive ASI Survey On Promotional Products ROI Released
Based on survey data collected, the average cost-per-impression of a promotional product is now $0.004. By comparison, traditional forms of print and broadcast advertising are more expensive per impression.
The survey also showed that 84% of end-users remember the company logo on the advertising specialty items they receive. Of those who receive wearables (jackets, pants, scarves), a full 94% remember the advertising logo and company. Almost half of end-buyers have a more favorable impression of an advertiser after receiving an item.
According to the survey, nearly one-quarter of end-users would be more likely to do business with an advertiser on a promotional product they receive. Among those who receive recognition items like awards, 75% of end-users have done business with the advertiser.
Survey results found that bags, caps, T-shirts and pens deliver the most significant impressions per month. On average, bags achieve the best results, at more than 1,000 impressions per month. Pens remain the most-owned promotional product; among those surveyed, 20% use pens more than five times per day.
The ASI survey was conducted in June and July by teams of interviewers in New York, Chicago, Los Angeles and Philadelphia. Additional interviews were conducted online.
November , 2008
Exclusive ASI Survey On Promotional Products ROI Released - To learn more about this author, visit Warren Gencher's Website.
Like this article? Share it with your friends
ASI has released a comprehensive survey that details the cost-effectiveness of promotional products. The findings were announced for the first time yesterday during a presentation at the ASI Power Summit in Palm Beach.
Based on survey data collected, the average cost-per-impression of a promotional product is now $0.004. By comparison, traditional forms of print and broadcast advertising are more expensive per impression.
The survey also showed that 84% of end-users remember the company logo on the advertising specialty items they receive. Of those who receive wearables (jackets, pants, scarves), a full 94% remember the advertising logo and company. Almost half of end-buyers have a more favorable impression of an advertiser after receiving an item.
According to the survey, nearly one-quarter of end-users would be more likely to do business with an advertiser on a promotional product they receive. Among those who receive recognition items like awards, 75% of end-users have done business with the advertiser.
Survey results found that bags, caps, T-shirts and pens deliver the most significant impressions per month. On average, bags achieve the best results, at more than 1,000 impressions per month. Pens remain the most-owned promotional product; among those surveyed, 20% use pens more than five times per day.
The ASI survey was conducted in June and July by teams of interviewers in New York, Chicago, Los Angeles and Philadelphia. Additional interviews were conducted online.
November , 2008
Exclusive ASI Survey On Promotional Products ROI Released - To learn more about this author, visit Warren Gencher's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Warren's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 How Search Engines Work Business Success By Design Making SEO Decisions PIPS Power Book Delegation Workbook |
|
 | ||
 |
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
|||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
