Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









Exclusive ASI Survey On Promotional Products ROI Released

Written by: Warren Gencher

Article Overview: A comprehensive survey that details the cost-effectiveness of promotional products

Free Download - Have you created a niche market for your business? By Warren Gencher
Name: Email:

Exclusive ASI Survey On Promotional Products ROI Released

ASI has released a comprehensive survey that details the cost-effectiveness of promotional products. The findings were announced for the first time yesterday during a presentation at the ASI Power Summit in Palm Beach.
Based on survey data collected, the average cost-per-impression of a promotional product is now $0.004. By comparison, traditional forms of print and broadcast advertising are more expensive per impression.
The survey also showed that 84% of end-users remember the company logo on the advertising specialty items they receive. Of those who receive wearables (jackets, pants, scarves), a full 94% remember the advertising logo and company. Almost half of end-buyers have a more favorable impression of an advertiser after receiving an item.
According to the survey, nearly one-quarter of end-users would be more likely to do business with an advertiser on a promotional product they receive. Among those who receive recognition items like awards, 75% of end-users have done business with the advertiser.
Survey results found that bags, caps, T-shirts and pens deliver the most significant impressions per month. On average, bags achieve the best results, at more than 1,000 impressions per month. Pens remain the most-owned promotional product; among those surveyed, 20% use pens more than five times per day.
The ASI survey was conducted in June and July by teams of interviewers in New York, Chicago, Los Angeles and Philadelphia. Additional interviews were conducted online.

November , 2008

Related Articles
  5 Tips on How to Choose Which Wholesale Promotional Products to Offer
  10 Reasons why to use Promotional Products
  Cheap Promotional Products
  Promotional Products are a Key Ingredient in Integrated Marketing
  Everything About Promotional Products SIX VERY GOOD TIPS

Home > Business-Coach > Warren Gencher > Exclusive ASI Survey On Promotional Products ROI Released
Article Tags: advertiser, advertising specialty, broadcast advertising, caps, company logo, cost effectiveness, end users, favorable impression, impressions, interviewers, palm beach, pens, philadelphia, promotional product, promotional products, scarves, specialty items, survey data, survey results, york chicago



Related Forum Posts
Advertising is the essential Advertising is the essential - Yes, for sure without advertising there is no world of Market. In this busy world no one is having time to know about the products on there own. The only way they get to know the products are Ads. Many of them get attracted to the Products by the way there are promoted in the Ads. Products ranging from 1 Rupee to 1 Lac is getting Promoted. It’s enssential
Survey the Landlord Survey the Landlord - Terry, my suggestion is simple but powerful - Survey. Survey Landlords and find out what is important to them. By doing this it does two things: 1. You will find out trends/under-operated services that Landlords are currently unsatisfied with = your client will be able to fulfill 2. You are infact Marketing your clients services by doign this because when you are approaching your landlords it not a sales pitch and they have someone to clear their frustrations with. Then when you approach them after a month (when you've put your numbers together and identified services that are most important) you can remind them of the survey and share with them the results. At this point you can end with an offer to use your clients services to manage their property. I use this method with my clients who are looking for new services to develop in thier markets. It's simple but powerful.
Survey Monkey Survey Monkey - Hi ltrahan - interesting concept - how have you found Survey Monkey? Is it a good service?
Survey Monkey Survey Monkey - I found Survey Monkey to be a good service as well, it was useful and got the job done. Like Itrahan was saying though, the basic "free" services are a bit limiting though.
Re: Best Internet Marketing Strategy Re: Best Internet Marketing Strategy - Hello, I am really very grateful to this thread for this great information for the best strategy for internet marketing and also looking for internet marketing specialist which define me some more guidance. Thanks. [Promotional link removed by forum admin]


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Mistakes Made by New or Inexperienced Sales Staff

Smart & Simple Internet Techniques

Sales Flubs

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.