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What Recession ? SELL

Written by: Warren Gencher

Article Overview: If you are in the SALES Game you have to adjust your strategy and target markets.

What Recession ? SELL

What do you do in a so called recession if you are in the SALES game?
Remember that something is being sold by a competitor every single day. If you are not getting the sales but they are, ask yourself why? Business is still being done by someone other than you!
Get out there and adjust your sales strategy!
Try some new technique's:
Double up on calls. Most effective 7 am to 10 am. Best day of the week to close deals are TUESDAYS!
Double up on networking. Events, trade shows,join a board, awards shows, business groups,help a non-profit organization - Volunteer.
Find a Target Market that can re-sell your products or service ! Start with one and give them a good cut.
Do a inexpensive direct mail piece with a small inexpensive gift that sits on the receipents computer or desk as a reminder. Place a call-to-action on the item to visit a web page and enter a draw? or attach a coupon to bring it in store for a discount/draw or redemtion.
YOU AND ONLY YOU KNOW THE ANSWERS ~ DO IT!
SELL,SELL,SELL

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Article Tags: best day of the week, board awards, business groups, competitor, desk, direct mail, game, mail piece, networking events, non profit organization, recession, reminder, sales strategy, single day, target market, volunteer, web page



Related Forum Posts
Placemat / Table Top Advertising - Was curious if any of you have done anything like this and how you pitched it. Some people say placemat advertising dont work and I laugh. To say such a thing would mean no advertising works. Advertising in the form, not even newspapers can compete. We have a CAPTIVE audience unlike any other form of advertising. Everyone waits for their food while dining out and obviously rather than stairing at there silverware, they are going to read a few if not all the ads searching for great deals in coupon form or just looking it over while waiting for their meal. Billboards, radio, t.v just can compete with a advertising medium which holds a reader captive, relaxed and in a great frame of mind. Everyone I have talked to says calling businesses up is a waste of time but i can accomplish more by hitting more business than i can going business to business, plus with gas prices these days..WOW. I have put together the following scrpit for calling and I would appreciate any feedback please (good or bad)... Hi, my name is Daniel with (my business name). I got your number from the (local chamber). We are calling on behalf of the pizzahut. (NAME), the manager has an exciting new promotion going designed by us to increase local area spending. We are looking for local sponsors to advertise their business on the table tops at the restaurant for the next 3-4 months. Becoming a sponsor is a great way to show your community support and promote your business. If your interested, I will be in the area (FRIDAY). I would like to stop by and show you an example. What time works for you? maybe that is just to long. Maybe i just want to sound like a real person, a friend over the phone rather than a CAR SALESMAN so how bout this... We are calling on behalf of the local pizza hut. Crystal, the manager has an exciting new promotion designed to increase local area spending. It seems to be a poplular place to eat so we're looking for local sponsors to advertise their business on the table tops at the restaurant for the next 3 months or so. Will be in the area friday showing examples all day long to those already interested. What time works for you? Hmm, i just dont know. I would like to hit the gound running with this. They say SELL THE SIZZLE, NOT THE STEAK. Do i want to say that we got their name as a referral from, hmm, i think it was the local chamber (chamber of commerce). That might help loosin them up or maybe not. Maybe i am thinking on this way to much. PLEASE HELP! Our local newspaper charges 45 bucks a day for a black/white 2x2 ad. Needless to say radio and tv along with billboards are much more. Problem with billboards, most use a pretty graphic which then gets all the attention, you never get to look at the number or business name during your drive by and a few minutes later, out of site, out of mind. These are 350-400 to create the vinyl ad, then 400-700 dollars a month depending on location. Is it really worth the expense unless you can afford putting an ad up on 10-20 billboards? We charge $210 for 3 months / $70 monthly / $16 weekly / $2 daily. I would say we have the most economical marketing product on the market today!" or another option is $250 for 3 months which includes any radio promotions which we would plug them as a sponsor. Another option would be rather than run them for 3 months at a time. Run our placemats for (1) month at a time for $210 monthly but combine the ads in 3 different restaurant locations (same franchise of coarse). All within 30 minutes of each other. Or just do the 1st one and upsell the others for options. Wanting some feedback and opinions on it. Thanks, Daniel


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