Practice Effective Marketing

Guest post by: Brian James
Become an Author

Free PDF Download
Practice Effective Marketing - By Brian James

Know your target market. Match closely the demographics of your prospect to those on your contact list. Consider psychographics as well as demographics (i.e. the personality, style and character of your prospective customers). Identify who you like to do business with. Find your kind of people.

Build your database with intelligent information about customers and prospects. In addition to contact details you want to know the source of the contact, details of communications and responses to offers. Track their buying history and provide regular appropriate and relevant information and offers. Continue to give greater value.

Many business owners ask me what is the right price for their product or service. I say the right price is the highest price that the market will accept. You want to continue to push prices up. It’s important that you maximise your profitability. This enables you to be generous with your customers, offer greater value and be able to spend more time with the customers of choice.

This becomes a virtuous circle of you making healthy profits, offering greater value and in turn better meeting customers needs. You want to avoid being purely purchased on price. Your proposition becomes a commodity, your margins are squeezed and you are neither able to give value nor choose the best customers to deal with. This becomes a vicious circle and difficult to break out of.

You want to be able to engender loyalty from your best customers so that they come back to buy again and again and recommend their friends and associates. The best referrals come from the best customers. Don’t waste time with poor customers or badly targeted prospects (who are actually suspects not prospects).

For example, one business I work with sent out a loyalty programme to existing customers and other inquirers. This was a personalised direct mail letter with a faxed back response. 700 went out on the Friday and by Monday evening we had a 19% response.

The key success factors are sending the right messages to the appropriately targeted people at the right time using their preferred medium and offering them the most convenient way to respond.

What Is the Most Effective Quality Within Your Sales Team?

Practice Makes Permanent

Navigating A Marketing Spin Out

5 Digital Marketing Advantages

How to Attract All the Clients You Can Handle

Legal Marketing: Speaking as a marketing tool for your law firm

Effective Working Practices - Three Tips To Clear Out The Clutter

Home-based Business: Acupuncture Practice

PR: Healthcare’s #1 Educational Marketing Tool

Effective Sales Coaching Practices - Part 2

Becoming An Online Entrepreneur: Adding Musical Layers To Your Marketing

How To Practice Article Marketing - An Effective Traffic Generation Tool

Affiliate Marketing Strategies - The Good And The Not So Good!

10 Mistakes Lawyers Make When Growing Their Practices

What is Affiliate Marketing

All About Affiliate Marketing

How Meditation Has Changed My Life

Seven Tips for Successful Real Estate Marketing

Tips On Speaking In Public

The fastest way to get feedbacks from customers is now possible with text message marketing

Home > Business-Coach > Brian James > Practice Effective Marketing > Google +

Free PDF Download
Practice Effective Marketing - By Brian James

About the Author: Brian James

RSS for Brian's articles - Visit Brian's website
Brian James is the author of 2 published business management books and an Amazon 5 star rating. He has been interviewed on national television as a business expert and has hosted business development programmes on radio. Brian has spoken to over 10,000 business owners and managers through live talks and Tele-Seminars covering personal and business development topics. Brian has worked with blue-chip and small to medium sized companies across many sectors and has taken companies from start-up to £100M turnover. Brian chooses to work with small to medium sized businesses through his Business Accelerator – A business advice, coaching and mentoring programme for business owners with a desire to succeed. If you would like the opportunity of a FREE 40 minute telephone consultation (valued at over £100) to explore your greatest opportunities for quantum leap growth in your business then this is available free of charge and without obligation by phoning free on 0800 612 0618, by email at mail@brianjamesgroup.com or visit my website at www.brianjamesgroup.com
Click here to visit Brian's website.

More from Brian James
Practice Effective Marketing
How to Deliver the Ultimate in Customer Service Delight
How to Turn Your Business into a Million or Multimillion Money Making Machine within 18 To 36 Months

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Practice Effective Marketing

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: