Consciously Creating Culture
Who designed the culture of your organisation?
Most organisations don’t give a thought to it. Other aspects are tightly controlled and whatever culture emerges as a byproduct is tolerated.
Targets are set, training is offered, recruitment or redundancy is managed - all of this affects the culture, but who makes sure that the culture that results is the desired culture?
I have come to understand that a brand is only ever the external expression of the internal culture. Whatever branding and marketing agencies and directors might like to think or say - it is the culture that defines the brand.
If the culture is confident, responsible, secure, loving and caring, then so is the brand. If the culture is nervous, insecure, fearful and greedy, then so is the brand!
So - who takes care of the culture?
In most organisations large enough to have one the biggest influence on the culture (and therefore the brand) is made by the HR department. They end up managing recruitment, training, redundancy, rewards and possibly discipline.
The culture is also influenced by the behaviour of managers, whose behaviour in turn is influenced by the leadership.
To take conscious control of the culture of an organisation branding and HR disciplines need to be connected at the hip. And crucially the leadership need to be prepared to accept training and adjust behaviour if necessary.
In the start up phase the culture and the brand and the founders personalities are of a piece. As the organisation grows the start up culture will be diluted by recruitment. Early recruitment will be done by the founders, who are likely to recruit in their image, which will maintain the culture.
As the organisation grows, so more functions will be delegated away from the founders and to managers. With growth it is also necessary to adjust from entrepreneurial to organisational culture, but if this process is not carefully managed the result could be accidental rather than intended.
Success in a challenging market will depend on cultural attributes such as responsibility, team work, integrity, creativity and commitment. How would you describe the culture of your organisation?
Consciously Creating Culture - To learn more about this author, visit Neil Crofts's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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