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I Love Business

Written by: Neil Crofts

Article Overview: How can we innovate so that our businesses return great profits AND contribute to our society at the same time?

I Love Business

I love the innovation. I love the efficiency with which resources can be enabled to do great work. I love the clever business models that enable win, win, win solutions.

I love businesses that are able to generate profits by solving the challenges of society, however big or small, however directly or indirectly.

I love big businesses like Google, Nike and Apple who provide products and services that raise the game and enable people to achieve more and better things.

I love startlingly creative business models that change the game like iStockphoto, Threadless or Guru/elance/oDesk.

I love businesses that profit by solving the big problems like Good Energy, Betterplace, Whomadeyourpants.

I love businesses that are prepared to transform themselves when they learn something new like Marks and Spencer and Interface Carpets.

From my research these businesses have a huge advantage over more conventional rivals. They get between 10 and 50 times more benefit for every Pound, Euro or Dollar that they spend on marketing and staff motivation than other businesses.

Business is the most effective vehicle humanity has yet found for sustained innovation. It is business innovation that has contributed so much to our present affluence, as well as creating some of our greatest challenges (pollution, over dependence on oil, exploitation of people and nature and the credit crunch).

Innovation is required to resolve these challenges and that innovation will come from business.

The social and business landscape is changing fast. So fast that many businesses are struggling to keep up. When things change so fast it is easy to become reactive and to be fully occupied just putting out fires and managing risk.

Opportunity and profit lies on the other side of this equation. Opportunity and profit lie with the innovators who are proactively leading change and defining their marketplace. The magic ingredient for these organisations is that they have a culture of innovation.

At Authenticis we have developed a model to take businesses from reactive to proactive, from fire fighting to fire starting. We want to help businesses transform themselves by identifying the challenge that they can solve for society and focussing their energy on delivering it AND making greater profits as a by product of that process.

To achieve this We are looking for senior business leaders who are ready to take their team or business to the next level and we are looking for brilliant business consultants to help make it happen.

We have the message, the model and the proven processes for helping businesses to create a culture of innovation and to profit from their authenticity. What we need to do now is lot more of it.

Are you ready to collaborate?

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Article Tags: affluence, business innovation, business landscape, business models, carpets, creative business, credit crunch, elance, google, innovators, leading change, magic ingredient, managing risk, marks and spencer, oil exploitation, pound euro, putting out fires, risk opportunity, staff motivation, threadless



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Quote of the Day - Oprah - Love it - thanks GT!
Re: Quote of the Day - "Failure is a word I don't accept." - Joh - Love that one - thanks GT!
Re: Quote of the Day - "It's not what we do once in a while that - Love it - thanks for sharing GT!
Re: Quote of the Day - ToddMcFarlane - Love the last one David - thanks for sharing!


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