Tweet

The next big things

Written by: Neil Crofts

Article Overview: Society is changing fast. Economic uncertainty, technology, climate change, extremism and the internet are all accelerating the pace of change. For many well established business models the writing is on the wall. Now more than ever constant innovation is the only route to sustained success.

The next big things

Society is changing fast. Economic uncertainty, technology, climate change, extremism and the internet are all accelerating the pace of change.



For many well established business models the writing is on the wall. Now more than ever constant innovation is the only route to sustained success.



Here are some predictions for the next five years I have synthesized from the evidence:



Zero Carbon Transport - It has already started with a massive growth in cycling in many developed countries. Climate concerns and government policy (as well as military investment in electric robots) are going to accelerate the development of batteries and fuel cells.



These in turn will lead to the development of truly practical electric and fuel cell cars. The state of the art are cars from independent start ups such as Riversimple, Aptera and Tesla. The more innovative of established car manufacturers will catch up quickly.



Expect to see brakes that generate energy, solar battery recharging, one electric motor per wheel, super efficient ancillaries such as air conditioning. I expect 30% of cars to be electric in 10 years.



Air travel is also under a great deal of eco-pressure and will be keen to avoid carbon taxing. Bio fuels made from waste and from algae seem to the the most obvious options.



Look for growth in cycling, electric car tech, home charging and biofuels. Look for contraction in fossil fuels.



Zero Carbon Home - Solar water heating, Solar PV (direct electricity generation), Solar Thermal and Ground Source heating/cooling are all technologies that are rapidly heading towards market readiness.



Initially the take up will be individual, but as the prices drop expect to see local collective schemes, both by communities and through local authorities. Solar Thermal and Ground Source heating and cooling in particular are relatively low tech solutions that work better at a collective scale.



Look for growth in green tech.



Tele Tech - Congestion, security and climate concerns make physical travel increasingly unattractive. Physical travel will be reserved for valuable experiences and connections rather than the mundane.



Home offices, high speed internet, sophisticated hardware and software will all make home working, shopping and virtual meetings more and more attractive. Internet telephony and video conferencing will become more reliable and easier to use making “tele-presence” and “virtual teams” much more plausible reality.



Look for growth in software and hardware and home delivery subscription services for regular products. Contraction in commuting and business travel generally.



Going Mobile - The iPhone has shown us just what mobile computing power can mean. The do anything, anywhere device is already redefining what is possible, what “at work” means, where we find our entertainment and how we interact.



As the technology develops, speeds increase and more developers get involved in creating applications for every conceivable purpose, we will find that our need to be in specific places and at specific times diminishes.



Expect growth in personal flexibility, bandwidth and software capabilities.



Going digital - When I was at Razorfish in the late 90’s we had a slogan “Everything that can be digital, will be”.



We are increasingly becoming used to the idea that digital changes the rules. Although there are still plenty of business people in denial. Only last week Rupert Murdoch responded to losses at News Corp by saying that they plan to charge for access to news web sites!



The basic rules of digital still apply, and with new devices and greater bandwidth even more so. Everything that can be digital, will be and digital will tend towards free.



Music, TV, film, books and news will all have to find business models that work with minimal or no cost to end users. In the end piracy will not be controlled in spite of the amazingly heavy handed tactics of the old guard.



A new generation of content creators will use strategies more similar to software companies, looking for long term relationships, massive and very low cost, direct distribution.



Expect internet based marketing and sales to become much more sophisticated and important. Expect direct band/author/film maker to customer relationships.



Experience Retail - A new generation of retail outlets where theme park and shop collide with authentic advice takes retail to a whole new level. The Globetrotter adventure travel stores in Germany where visitors can actually test diving equipment in a pool, climbing equipment on a wall and outdoor gear in a rain and cold chamber, all with advice from experienced adventurers, show the future of retail.



The Apple Stores, among the most successful retailers per square meter, are another example of experience based retail.



Fair Finance - Banks have managed to be one of the least innovative sectors, at least in a social and customer perspective. Right now the banks are expecting a return to business as usual, but the fundamental flaws in the system have been exposed and it won’t be long before new models emerge.



Banks have a service that can be entirely digital. Low cost, peer to peer models will emerge mainly from new players - not from among the incumbents. Zopa, Paypal and Grameen bank all point to the future.



Pensions based on passive income rather than annuity policies, that allow people to stop work as soon as their earning threshold is reached, if they want to.



Financial management software that automatically maximises passive income from credit and minimises costs from debt to the accountholder.



Zero cost fully electronic transactions using existing mobile devices (such as phones).



All based on a partnership between bank and customer aimed at maximising the customers financial security with the banks financial security coming as a by product.



What all of these developments have in common is that they require businesses to operate with a level of authenticity and transparency.



The car manufacturers, retailers, banks and computer companies that succeed in this new transparent, hi-tech, low carbon market will be the ones that seek to generate their profits BY benefitting both society AND customers.



Their staff will be passionate and motivated BECAUSE they are doing something that matters and because they care about personally.



Their profits will be higher BECAUSE they are authentic businesses

Related Articles
  What Is Success?
  The Dreaded "To Do" List
  Structured Procrastination
  Do You Have a “To Don’t” List?
  The Little Things

Article Tags: batteries, business models, carbon transport, climate change, developed countries, economic uncertainty, extremism, fuel cells, government policy, innovation, letter spacing, massive growth, next five years, pace, robots, span style



Related Forum Posts
Law of Attraction and I - I too don't dispute the Law of Attraction (LoA) but in addition to thinking positive to attract things into my life I also believe you need to take positive "action" towards those things you want to attract. The LoA is too fluff to stand on it's own. When you are working towards a goal in your life you automatically become aware of things (hence you may think you are attracting things) that will help you accomplish this goal. The key thing here is you are actively taking action. I forget the name of this study but if you are in a room you may not notice the things around you but if I say "do you notice all the red items in the room" all of a sudden you will "noticing" Red. Same with the car you buy - you probably pass hundreds of 1998 Mazda 626's on the road but you really notice them when you own the same model. When I have attracted something into my life I congratulate myself in practicing the LoA but when that something doesn't come I analyze how I could have done things differently so that when the opportunity arises again i'll try something different.
Re: Smart, sexy & single... Where is your Mr. Right? - David, I think that's a good idea! Being clear on what you're looking for can only help -- picking those three or four things that are just essential, and being flexible on the other things. I know many women who have a list of 15 things a guy MUST be, and a lot of them just aren't realistic (not saying you should lower your standards, but really decide if he was to be X, Y and Z...or if Y is really what will make you happy on a daily basis). For instance, I've heard women say they want a guy over 6'3, who is rich, in great shape, etc. But they don't even mention things like kindness or if he's a nice person. My husband wasn't my usual "type" and I couldn't be happier -- so being open minded can only help! But being firm also on some areas, maybe your values/life goals need to match...etc.
Re: My 200 post - Thanks GT, I do it because I enjoy it. If I don't enjoy it, I won't do it. As a home business owner, it hard to do the non-fun things, and if you want things done, you must sit and do them, however there are things, like forums that are fun to do and it is the first thing I do when I get back home from work.
SEO Analysis - Thanks JP - how about an analysis of EvanCarmichael.com with a few key highlights of things done well and things needed to be improved on to give the forum members an idea of what they get by using your evaluation?
Re: Would you pass on a media opportunity? - Hi Kevin, There is first think to everything, and you can never know how things end up. You may be scared and be a huge success, or you can be comfortable and mass things up. It is all about your attitude, the best thing is to say yes, smile, and think twice before you answer.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Improve E-mail: Avoid the Quicksand

Local Marketing: 3 Simple Low-Cost Strategies

Why Marketing Outsourcing is Growing So Quickly

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.