Tweet

World Class

Written by: Neil Crofts

Article Overview: There is an emerging new World Class level of business where social contribution is the most direct path to profit.

World Class

Human communities evolve and today there are many communities and individuals at different levels of evolution.

Some are focussed entirely on their “tribe” and maintaining it’s integrity. Some are focussed on expanding the reach and influence of their particular culture. Some seek to nurture and develop everyone they can. All are legitimate and essential.

As individuals we go through the same growth process as our understanding and awareness expands. Most stop developing slightly ahead of their parents and roughly inline with their peers. Over time this leads to a general broadening of scope in terms of thinking, ideology and care. This process can also be reversed.

Occasionally a particularly enlightened individual can inspire a community forwards - Buddha, Jesus, Mohammed, Da Vinci, Gandhi, Martin Luther King, Obama. Sometimes these individuals are sacrificed because their message is too advanced for other sectors of the population.

In the past religion and politics have been the platforms on which these individuals have stood. Today business has joined religion and politics as a potential platform for social leadership.

In the past business has been a relatively primitive platform, largely choosing, like tribal peoples, to focus on feeding itself. As business evolved into the era of globalisation some businesses sought world domination by their particular culture.

The internet and the global financial collapse are helping us move on to the next stage, where the most advanced businesses are seeking to empower and enable - not just their staff, but everyone. I call these Authentic Businesses.

The next generation of super successful businesses will be the ones that are able to find clever ways of profiting from giving the greatest value to the widest possible community. The most obvious example of this is Google, who give away huge value by enabling people to find stuff they want for free - and then find clever ways to generate profit off the back of it.

However your business has been affected by the credit crunch, when you are thinking about your next strategic move you need to focus on offering the greatest possible value. Focus on empowering and enabling people to feel genuinely happier, more confident and more able to pursue their passions.

Whatever your business sector - whether it is fashion, technology, design, energy, training or transport. If you want to grow and prosper focus on how your organisation can create the greatest value for the largest number of people.

Help people learn, facilitate connections, help people feel good about themselves, give people ways to contribute to society, always look for a win, win, win, win as the minimum threshold. A win for you, a win for the business, a win for your customers and a win for society as a whole.

Related Articles
  3 most important films for leaders and entrepreneurs.
  My 10 Observations of the New AE
  Will a tiger eat you today?
  Are You Too Busy To Get Organized?
  Bad Habits

Article Tags: buddha, da vinci, financial collapse, forwards, gandhi, google, human communities, integrity, martin luther king, mohammed, next generation, peers, platforms, religion and politics, scope, sectors, social leadership, tribal peoples, tribe, world domination



Related Forum Posts
Name for website - Hmmmm Authors World Authors Network Authors World Wide Weblog World Wide Authors Arboretum (or some other alliterative word) WritertoWriter Writer to Reader WritersWorld WritersConnect AuthorsandtheirReadersBlog
Who Said Twitter Doesn't Work...? - Last month, the BBC World Service programme, The Strand, featured 21 year-old Icelandic pianist/composer Olafur Arnalds. Arnalds achieved extraordinary success through his internet-led project to compose 7 tunes in 7 days, post them on his website and then post links to it via TWITTER. As a result his website got thousands of visitors eager to listen to his music, catapulting him to fame and bringing his music to the attention of the BBC, who featured an interview with him on the World Service programme, The Strand! So who says Twitter doesn't work? (HINT: It does help if you have something uniquely your own that other people want to get hold of...)
Re: Exotic Tea Shop Website for Review - Hi David, - Background is nice and fitting, but I don't like the header. The title completely blends in with the background? - About Us shouldn't be second from the left on the navigation bar. People read from left to right. The commercial intent is to buy, the online store should probably be second. - Online Tea Store... too many choices without supplementary information. No description of product choice. oz and pricing should be stylized separately from the name of the product. - Online Tea Store.... Visuals is definitely very important in raising commercial intent. Someone who comes to the site through SEO is searching for exotic teas and not particulars. Meaning they're browsing. Text is not enough for a browsing shopper. - World of Tea... the information can be organized a bit better. Again, visuals. Some of this info belongs to online tea store. I'm not too sure on the name. - Tea & Treasure... not sure on this name either... mainly because you have "World of Tea" next to it. Navigation should be transparent in conveying information to the users. Why not call it "Find Us" or "Visit Us"? - Email newseletter.... "occasional updates" containing what exactly? Again, my humble opinion. Hope you find it useful!
Tale of a success story! - First, Shonika, thanks for that link! I'll check it out. Now, yahoooo! I'm so excited right now that I hope I'll be forgiven if I gush gush gush on what's turning out to be a success story. And one that I planned. I had a feeling, back in September when the Red Sox were leading their division so comfortably (before those dang Yankees made it tight!) that the Sox would be going to the World Series. So, I'm thinking to myself, they've got this rookie, Jacoby Ellsbury, first Navajo in the major leagues. That type of thing always draws readers, as does the first Japanese player, etc. etc. And not only was the the first Navajo, but he was also an exciting, star in the making type of player. So I created a website for him, really only a two page biography...and the site took off immediately. Everyone who saw him on TV wanted to read about him. And my google ads on the site took off as well. (But not the Amazon ads, darn it!!!! Never the Amazon ads!) Then, at the end of September the injured player he'd been subbing for came back, and Jacoby went back to the bench. And the hits - and Google clicks - dropped off dramatically when he was on the bench during the ACLS, while their regular center fielder, stuck it up on offense. But, finally yesterday, he got the start in center field because their regular center fielder couldn't hit anything at hte plate. And Jacoby got a hit, scored a run, and made some good plays in the field. And the hits - and clicks - to the website started ramping up again, and tonight, with him also making two "highlight" reel type catches in the field as well as delivering a timely hit, they're going through the roof. Also, he is bound to be on the sports news tomorrow - along with his teammates of course - because of those two plays in the field. So all this free publicity is playing right into my hands - just as I planned and expected it to do. And, even better, the World Series starts on Wednesday and he will be starting in center field again. I expect his defense to be stellar, which will catch people's eyes again, and if he can only do well at the plate.. Even if people aren't baseball fans, they usually tune in to the World Serious. And with Jacoby's background, people are going to be bound to want to read about him. So I am expecting much, much more traffic to my site, and I'm just so proud of myself for seeing this opportunity and capitalizing on it, and I am sooo happy that the Red Sox got into the World Series, because they were down 1 - 3 and I came *that* close to losing all my free publicity! Whew. Okay, sorry for the gush, but I am just really looking forward to seeing what happens in the next few days. Of course it will tail off after the World Series ends, but next year will be Jacoby's first official season as a Rookie, so then it should ramp up again... Now I've got to find a rookie football player whom people might like to read about, on a football team that [i:3c74rhpr]should [/i:3c74rhpr]get to the Superbowl... for example the Colts, and see if lightning will strike twice!
Re: Question: Do you listen to music while you work? - I don't usually listen to music while working. However, if I'm doing something like preparing orders then I'll listen to BBC World Service, or a video or audio while packing parcels... Evan's videos often come in handy for that!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

How to Ask for a Flexible Work Arrangement

WHAT IS MANAGEMENT CONSULTING

The new marketing question. Will they follow?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.