World Class
World Class
Some are focussed entirely on their “tribe” and maintaining it’s integrity. Some are focussed on expanding the reach and influence of their particular culture. Some seek to nurture and develop everyone they can. All are legitimate and essential.
As individuals we go through the same growth process as our understanding and awareness expands. Most stop developing slightly ahead of their parents and roughly inline with their peers. Over time this leads to a general broadening of scope in terms of thinking, ideology and care. This process can also be reversed.
Occasionally a particularly enlightened individual can inspire a community forwards - Buddha, Jesus, Mohammed, Da Vinci, Gandhi, Martin Luther King, Obama. Sometimes these individuals are sacrificed because their message is too advanced for other sectors of the population.
In the past religion and politics have been the platforms on which these individuals have stood. Today business has joined religion and politics as a potential platform for social leadership.
In the past business has been a relatively primitive platform, largely choosing, like tribal peoples, to focus on feeding itself. As business evolved into the era of globalisation some businesses sought world domination by their particular culture.
The internet and the global financial collapse are helping us move on to the next stage, where the most advanced businesses are seeking to empower and enable - not just their staff, but everyone. I call these Authentic Businesses.
The next generation of super successful businesses will be the ones that are able to find clever ways of profiting from giving the greatest value to the widest possible community. The most obvious example of this is Google, who give away huge value by enabling people to find stuff they want for free - and then find clever ways to generate profit off the back of it.
However your business has been affected by the credit crunch, when you are thinking about your next strategic move you need to focus on offering the greatest possible value. Focus on empowering and enabling people to feel genuinely happier, more confident and more able to pursue their passions.
Whatever your business sector - whether it is fashion, technology, design, energy, training or transport. If you want to grow and prosper focus on how your organisation can create the greatest value for the largest number of people.
Help people learn, facilitate connections, help people feel good about themselves, give people ways to contribute to society, always look for a win, win, win, win as the minimum threshold. A win for you, a win for the business, a win for your customers and a win for society as a whole.
World Class - To learn more about this author, visit Neil Crofts's Website.
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Human communities evolve and today there are many communities and individuals at different levels of evolution.
Some are focussed entirely on their “tribe” and maintaining it’s integrity. Some are focussed on expanding the reach and influence of their particular culture. Some seek to nurture and develop everyone they can. All are legitimate and essential.
As individuals we go through the same growth process as our understanding and awareness expands. Most stop developing slightly ahead of their parents and roughly inline with their peers. Over time this leads to a general broadening of scope in terms of thinking, ideology and care. This process can also be reversed.
Occasionally a particularly enlightened individual can inspire a community forwards - Buddha, Jesus, Mohammed, Da Vinci, Gandhi, Martin Luther King, Obama. Sometimes these individuals are sacrificed because their message is too advanced for other sectors of the population.
In the past religion and politics have been the platforms on which these individuals have stood. Today business has joined religion and politics as a potential platform for social leadership.
In the past business has been a relatively primitive platform, largely choosing, like tribal peoples, to focus on feeding itself. As business evolved into the era of globalisation some businesses sought world domination by their particular culture.
The internet and the global financial collapse are helping us move on to the next stage, where the most advanced businesses are seeking to empower and enable - not just their staff, but everyone. I call these Authentic Businesses.
The next generation of super successful businesses will be the ones that are able to find clever ways of profiting from giving the greatest value to the widest possible community. The most obvious example of this is Google, who give away huge value by enabling people to find stuff they want for free - and then find clever ways to generate profit off the back of it.
However your business has been affected by the credit crunch, when you are thinking about your next strategic move you need to focus on offering the greatest possible value. Focus on empowering and enabling people to feel genuinely happier, more confident and more able to pursue their passions.
Whatever your business sector - whether it is fashion, technology, design, energy, training or transport. If you want to grow and prosper focus on how your organisation can create the greatest value for the largest number of people.
Help people learn, facilitate connections, help people feel good about themselves, give people ways to contribute to society, always look for a win, win, win, win as the minimum threshold. A win for you, a win for the business, a win for your customers and a win for society as a whole.
World Class - To learn more about this author, visit Neil Crofts's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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