Neil Crofts Articles

Innovation vs Reality - Click To Read Article
Reality is much more complicated than we tend to imagine.

Responsibility - Click To Read Article
As kids we are expected to take more responsibility as we mature. It starts with the basics, like getting dressed and tidying our room and moves on to contributing around the house and so on.

World Class - Click To Read Article
There is an emerging new World Class level of business where social contribution is the most direct path to profit.

We are the superheroes - Click To Read Article
It is often tempting to sit back and let someone else take responsibility, to let someone else lead. To let our doctor take responsibility for our health. To let our employer take responsibility for our income. To let our politicians take responsibility for our environment.

Urban Rethink - Click To Read Article
Innovation is about turning problems into opportunities. The more you can shift your world view from "problem" to "opportunity" the more innovative you can be. We know that we cannot keep on the way we have been going, so innovation is the only way.

The Social Value of Business - Click To Read Article
Not so long ago the idea that business should have a social value was seen an anathema.

The Shape of Things to Come - Click To Read Article
We have already bet our future on a technical fix.

The Only Way is Up - Click To Read Article
In so many ways our society reached rock bottom over the last six months. There are clear signs now that we are no longer going down and therefore we are going up.

The next big things - Click To Read Article
Society is changing fast. Economic uncertainty, technology, climate change, extremism and the internet are all accelerating the pace of change. For many well established business models the writing is on the wall. Now more than ever constant innovation is the only route to sustained success.

The Obama approach to change - Click To Read Article
We have a complex relationship with change. On the on the one hand we desperately want it, on the other we desperately resist it.

Teamwork and Leadership - Click To Read Article
Individually we can make a difference, together we can change the world. Sadly many of us find true collaboration and team work difficult. The need for personal recognition of ‘our’ idea or ‘our’ work gets in the way.

Strategy - How to get what you want - Click To Read Article
There are three different approaches to getting what you want: Toddler tantrum, “Realistic” and Strategic.

Motivation, motivation, motivation - Click To Read Article
I have long argued that the big, secret advantage that authentic businesses have over regular businesses is motivation. Not just the internal motivation of staff, but the motivation of customers and other stakeholders to support the business.

Let's get strategic - Click To Read Article
Strategy is about working out how to get from where you are to where you want to be. Whatever you want to do: get richer, get thinner, get fitter, get greener, get wiser, strategy will help to get you there.

Love Marketing - Click To Read Article
What makes the biggest difference in attracting money into our lives and our businesses?

Love, Leadership and Business - Click To Read Article
Love is still a deeply unfashionable expression to use in business. But I believe that it is the only thing that really leads to sustained business success.

Lead Like Obama - Click To Read Article
If you lead or aspire to lead in politics, business or the public sector you really need to understand the paradigm shift that leadership and peoples expectations of leadership has undergone.

It's not a recession - Click To Read Article
It’s a transition from the industrial economy to the networked economy. This transition started 10 years ago with the dotcom boom. Over the last 10 years we have seen many industries collapse under scrutiny of the digital spotlight.

It all comes back to confidence - Click To Read Article
I define personal authenticity as knowing who you are and having to the courage to be it in all situations without fear or compromise. This is not always easy.

"It's so obvious" - Click To Read Article
I gave a talk to a fashion industry audience recently. I was explaining my research and work around authentic business and why authentic business is simply a better way to do business. One of the people in the audience came to me afterwards and said “it is so obvious, and yet so few businesses do it.” EXACTLY! and this is my mission.

I Love Business - Click To Read Article
How can we innovate so that our businesses return great profits AND contribute to our society at the same time?

Green Shoots? - Click To Read Article
The last 18 months has been about the most pivotal for our collective future since 1945.

Green Rush - Click To Read Article
The the economy is dead - long live the eco-nomy.

Fear of Authenticity - Click To Read Article
Since the earliest days of human culture some have sought to control the minds of others. Methods have progressed, but the objective remains the same - obedience and conformity.

Credibility Crunch - Click To Read Article
Recovery from THE Credibility Crisis IN BANKING

Consciously Creating Culture - Click To Read Article
We all know that how we behave affects the way people behave towards us - how does this affect business?

Comfort Zones - Click To Read Article
“You are either learning or dying” the saying goes. We meet some remarkable people in life. People in their 20’s and 30’s who are confident in who they are. People in their 40’s and 50’s who are alive with passion and commitment. People in their 60’s,70’s and 80’s who are fascinated, open and learning.

Business Leadership 3.0 - Click To Read Article
A few years ago I was discussing business leadership with an experienced business consultant and psychologist. He suggested that the next evolution of business leader would come from an HR background.

Breakthrough Thinking - Click To Read Article
There is something very appealing about inventions, innovations and breakthrough thinking. An idea that leads to a product, or a way of being that changes a paradigm.

Authentic Capitalism - Click To Read Article
There is a lot right with business as well as a lot wrong. Lets focus on expanding the good stuff and learning from the rest.

Authentic Business Recession Busters - Click To Read Article
Authentic businesses have a few advantages when a recession comes along - but they still need regular business discipline. Here are some recession busting ideas...

Authentic Transformation - Click To Read Article
If we are lucky, at some point in our lives we realise that there is more to life than the story we have been told. A few are even luckier and avoid that story.

Advance or Retreat - Click To Read Article
What is the best way to lead when times are tough? How do we turn a downward spiral in a depressed market into an opportunity?

All Change Please - Click To Read Article
Swirling commodity and currency prices, banks that won’t lend, insurance that does not ensure, imperiled ecology and jobs becoming rare. But do we actually want these systems to recover?

Absolutely Positive - Click To Read Article
Staying positive is the best way to get positive results - especially in a recession.

10 Leadership Lessons from the Tour de France - Click To Read Article
As many readers will know, I am passionate about cycling. I love the complex interplay of personal discipline with teamwork. I love the combination of brutal effort and chess like strategy. I love the epic scenery and the cool gadgets - I love it all. This week the 2009 Tour de France enters it’s final, decisive week. So in a blatant bid to get more people interested in cycling - here are my 10 leadership lessons from the Tour...

15 Rules for Managing Management Teams - Click To Read Article
How does our own behaviour influence our organisations, our society and our family? Can we expect any of them to be functional if our own behaviour is not?


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