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Networking ROI

Written by: Kathleen R. Smart

Article Overview: Are you one of those people who spend hours of travel and meeting time in order to network your products and services? Do you expect an ROI on your investment of time, energy and money? Find out how to rate your ROI networking events and find out if you are getting a return for your investment.

Networking ROI

Recently while conducting a workshop regarding the development of business through networking activities. We looked hard at hours, cost and energy spent on our networking activities. This included associations, groups and all open and closed networking groups. We determined what our time is worth on an hourly basis including gas, expenses, taxes and insurance. Many were amazed as they calculated their hourly worth and multiplied it by the number of hours spent per month in networking activities. We posed this question, what is your ROI? –return on investment. Many discovered that they were spending more time, energy and money in activities that were NOT bringing a desired result in their personal growth, or in their bank accounts!

We also looked at who we are spending our time with. We explored our values and principles of living and conducting our business. The question was asked, do you find yourself associating with people who share these values and principles? Are they likely to inspire you to grow or encourage you to stretch in your daily business? In addition what type of clients are you seeking to do business with? Do they align with your principles and values? Do the people you network with hold these same standards? Are they likely to bring you the type of referrals or new clients that you desire to do business with?

These questions and more will help you to discover what your POTENTIAL ROI might be over the course of a year.

So ask yourself these questions. . .

Do I spend my time in events that help me grow and encourage me along my path to success?

Am I truly gaining a positive ROI in personal development, new business and quality of life?

Is my business showing a steady pattern of growth as a result of my investment in these groups and organizations?

In some cases it might be time for you to trade up! Consider aligning yourself with

People who are extremely growth driven

People who are goal-directed

People who are huge-thinkers

People who are ultra-positive

People who have your respect

People who have your trust

People who have a proven track record


What is your time worth and how are you spending it? Invest wisely and produce a great return in your personal life, business and community today

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  Should you join a networking group?

Article Tags: meeting time, money, networking events, time energy



Related Forum Posts
Re: Make Friends...Literally BUILD them! - I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?
Re: How can a social networking site make serious money? - Hi There, It is quite interesting, that some Social Networking do produce an income. I think testimonials are always a benefit to share. See one below: This Social Network has changed my life! Every night is a Friday night and everyday is a Saturday!! Because of it, I have been able to leave the workforce 10 years early.It has given me back my life. Many of us would like to retire early. I am sure there are many more. The point is of focusing with great determination. The ongoing challenge is to stay focussed and not be sidetracked into a newer scheme or so. Also I have read, during this financial turmoil, more people turn to Social Networking for various reasons.
Re: Make Friends...Literally BUILD them! - [quote="burnsrunner":1zobscwk]I agree! Networking is definitely the key word here. What does everyone feel about the different Networking platforms out there? Twitter Facebook LinkedIn what are some others?[/quote:1zobscwk] I am on Twitter and Linkedin, have not joined Facebook yet as my time is fairly limited and one needs a lot of time to devote to all these various networking platforms. Unless you do this full time (the networking I mean). MichelleJ
Trump Institute - Toronto - I agree, the Networking available at these courses and the people I can connect them with is what I love to do. Also, this one event is a stone's throw away from my place - I can't resist. Oh! I also get to walk away with some new reading material.
Re: Simple Idea - Great Advice. - What your success stories on Social Networking for more contacts and connections? Do you have any good business books to suggest? I love the idea of connecting and sharing with other entrepreneurs. Thank you for your input!


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