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How To Market Your Business In 3 Words
Written by: Adam SonnhalterArticle Overview: Many of us often unnecessarily complicate things. Especially when it comes to something as magical as marketing. Here are three words to market your business: Who Why How Those three words should guide all of your marketing activities. Who am I trying to reach? Who is my market? Who will buy my stuff? Who has been buying my stuff? Why have your customers purchased your products and/or services? Why do they continue to buy? Why have some stopped buying? How am I going to reach my customer? How do I know what to track? How do I know what advertising or marketing strategy works the best? How do I know which marketing dollars to spend and which ones to redeploy? How can I connect with my customers (especially the ones who don't know I exist yet!)?
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How To Market Your Business In 3 Words
Many of us often unnecessarily complicate things. Especially when it comes to something as magical as marketing. Here are three words to market your business:
Who
Why
How
Those three words should guide all of your marketing activities.
Who am I trying to reach? Who is my market? Who will buy my stuff? Who has been buying my stuff?
Tell me a little about that customer of yours. Is your customer an individual or a business? Is your customer someone from your neighborhood or from halfway around this relatively flat world of ours? What's her income? What industries are they in?
Why have your customers purchased your products and/or services? Why do they continue to buy? Why have some stopped buying?
Different messages will resonate with different target markets. What message do I communicate? What will get their attention? What pains can I solve? What resonates with them? What words do they use to describe my product or service? It's easy for your message to get confused or muddled on it's way to your audience.
How am I going to reach my customer? How do I know what to track? How do I know what advertising or marketing strategy works the best? How do I know which marketing dollars to spend and which ones to redeploy? How can I connect with my customers (especially the ones who don't know I exist yet!)?
There are so many different marketing strategies to choose from. Fortunately they fall into three broad categories: i) short-term, ii) long-term, and iii) passive. It's important for your company to be doing at least one of these strategies at all times.
The best place to invest both your time and money is where you've had positive results in the past. If you track how each customer comes into your business, then you'll know which marketing dollars you are investing provide the greatest return. (If you would like a summary of all the ways you can contact your customers and potential customers all on 1 page, shoot me an email at adams@maximumvp.com.)
If you use these three simple words to guide your marketing plan for 2009 and beyond, I know you'll have a much clearer picture of what you're trying to accomplish and it should lead to better overall results!
Article Tags: marketing strategy, simplifying marketing, what is marketing
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About the Author: Adam Sonnhalter RSS for Adam's articles - Visit Adam's website Adam Sonnhalter is a Partner of Maximum Value Partners, a business coaching firm based in Northeast Ohio that works with companies across the U.S. with anywhere from 1-25 employees. Adam has been involved in professional services his entire career including nearly a decade on Wall Street as an Investment Banker helping people buy and sell companies as well as raise money for their companies. Adam grew up with an entrepreneur at the dinner table and has been advising business owners for well over a decade. Adam's partner in MVP is Jack Mencini. Jack has personally owned and operated several companies, 5 of which he bought and subsequently sold, the others were started from scratch, including MVP and one that made the Weatherhead 100 list of fastest growing companies in Northeast Ohio. All of this came after 17 years working for a couple of large public companies in Northeast Ohio that exposed him to business throughout the world. We currently work with companies throughout the U.S. either in person or virtually. More information is available about Adam and Jack and their business coaching at the MVP web site www.maximumvp.com and their blog www.AskTheBizCoaches.com . Click here to visit Adam's website Cash Flow Forecasting Tool |
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