How To Market Your Business In 3 Words
Many of us often unnecessarily complicate things. Especially when it comes to something as magical as marketing. Here are three words to market your business:
Who
Why
How
Those three words should guide all of your marketing activities.
Who am I trying to reach? Who is my market? Who will buy my stuff? Who has been buying my stuff?
Tell me a little about that customer of yours. Is your customer an individual or a business? Is your customer someone from your neighborhood or from halfway around this relatively flat world of ours? What's her income? What industries are they in?
Why have your customers purchased your products and/or services? Why do they continue to buy? Why have some stopped buying?
Different messages will resonate with different target markets. What message do I communicate? What will get their attention? What pains can I solve? What resonates with them? What words do they use to describe my product or service? It's easy for your message to get confused or muddled on it's way to your audience.
How am I going to reach my customer? How do I know what to track? How do I know what advertising or marketing strategy works the best? How do I know which marketing dollars to spend and which ones to redeploy? How can I connect with my customers (especially the ones who don't know I exist yet!)?
There are so many different marketing strategies to choose from. Fortunately they fall into three broad categories: i) short-term, ii) long-term, and iii) passive. It's important for your company to be doing at least one of these strategies at all times.
The best place to invest both your time and money is where you've had positive results in the past. If you track how each customer comes into your business, then you'll know which marketing dollars you are investing provide the greatest return. (If you would like a summary of all the ways you can contact your customers and potential customers all on 1 page, shoot me an email at adams@maximumvp.com.)
If you use these three simple words to guide your marketing plan for 2009 and beyond, I know you'll have a much clearer picture of what you're trying to accomplish and it should lead to better overall results!
How To Market Your Business In 3 Words - To learn more about this author, visit Adam Sonnhalter's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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