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How To Market Your Business In 3 Words

Written by: Adam Sonnhalter

Article Overview: Many of us often unnecessarily complicate things. Especially when it comes to something as magical as marketing. Here are three words to market your business: Who Why How Those three words should guide all of your marketing activities. Who am I trying to reach? Who is my market? Who will buy my stuff? Who has been buying my stuff? Why have your customers purchased your products and/or services? Why do they continue to buy? Why have some stopped buying? How am I going to reach my customer? How do I know what to track? How do I know what advertising or marketing strategy works the best? How do I know which marketing dollars to spend and which ones to redeploy? How can I connect with my customers (especially the ones who don't know I exist yet!)?

How To Market Your Business In 3 Words

Many of us often unnecessarily complicate things. Especially when it comes to something as magical as marketing. Here are three words to market your business: Who

Why

How

Those three words should guide all of your marketing activities.

Who am I trying to reach? Who is my market? Who will buy my stuff? Who has been buying my stuff?

Tell me a little about that customer of yours. Is your customer an individual or a business? Is your customer someone from your neighborhood or from halfway around this relatively flat world of ours? What's her income? What industries are they in?

Why have your customers purchased your products and/or services? Why do they continue to buy? Why have some stopped buying?

Different messages will resonate with different target markets. What message do I communicate? What will get their attention? What pains can I solve? What resonates with them? What words do they use to describe my product or service? It's easy for your message to get confused or muddled on it's way to your audience.

How am I going to reach my customer? How do I know what to track? How do I know what advertising or marketing strategy works the best? How do I know which marketing dollars to spend and which ones to redeploy? How can I connect with my customers (especially the ones who don't know I exist yet!)?

There are so many different marketing strategies to choose from. Fortunately they fall into three broad categories: i) short-term, ii) long-term, and iii) passive. It's important for your company to be doing at least one of these strategies at all times.

The best place to invest both your time and money is where you've had positive results in the past. If you track how each customer comes into your business, then you'll know which marketing dollars you are investing provide the greatest return. (If you would like a summary of all the ways you can contact your customers and potential customers all on 1 page, shoot me an email at adams@maximumvp.com.)

If you use these three simple words to guide your marketing plan for 2009 and beyond, I know you'll have a much clearer picture of what you're trying to accomplish and it should lead to better overall results!

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Article Tags: marketing strategy, simplifying marketing, what is marketing



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Ad words - And I forgot... you could give Google Ad Words a try. I've used that in the past and was never able to get my click rate below 20 cents, but perhaps you'll have better luck. With Google Ad Words, your ad (which you must make sure you write properly) will send people to your website, so it's a must have.
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: How should i promote a new website? - ignore this message IF it's already been stated. I haven't had a chance to read all the replies and i have to jet from the office... I suggest marketing where ever your Target Market congregates. If it's a forum of concerned parents - go there. Strike up a deal with the forum owner (JV) and have him promote it to the list of members (Integration Marketing). If you want to go with Forums then i would partner with a parent who is a frequent poster/moderator on a particular Target Market Forum and have him/her add your link to their signature. That was just a thought but it's not as intense once you get buy in from the Forum owner or high ranked poster/moderator. Hope that sparks some new ideas.
Re: How To Drive Traffic To Your Site Through Our Forums - Thanks for this post, it has been bothering my mind on how I can generate traffic to my blog site and now you have point me to the right direction. Words cannot express my joy for this post. Thanks.


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