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Performance Appraisals

Performance Appraisals

The end of the year seems to be the normal time for many companies to prepare performance appraisals for their employees. All companies should have a formal employee appraisal system.

Most well run organizations recognize the importance of having a good appraisal system. Not only should you review performance and discuss problems, but you should also set goals for the next period and discuss career advancement. Employees receive feedback, input, direction and motivation. And the company benefits by having a formal development system, a motivation system, a specified feedback system, as well as documentation and legal protection. Hopefully you will never be involved with complaints of illegal termination or discrimination; documented appraisals can offer legal protection in addition to serving as a preventive measure.

A good appraisal system will include performance expectations and measurement tools. These tools should be well defined and understood. Many systems use a numerical rating system from one to five, others may use the grading system we remember from schools (A-F) and a few just use textual designations. Be sure that the numerical or alphabetic measurements are well defined. The mid-point measurement should be defined as meeting the standards for the job. The two upper levels should be generally defined as exceeding standards for the job and well above the standards for the jobs. The lower levels should indicate a need for slight improvements to meet the standards for the job, or be well below standards. Do not ever use the term average: most people do not want to be considered average.

Some companies may use a “management by objective” system, where employees are measured on how well they met specific goals that have been defined to them in advance. These could be specific performance measurements, such as the number of new customers added by a salesperson. There could also be measurement of other specific job-related behaviors, such as attendance.

All of these measurement systems must be specific, clear, useful, fair, and consistent. When discussing either strong or weak performance actions, use specific examples if possible.

A corporate or departmental tally should be kept with the results of each performance review. Calculations should be made to determine the percentage of employees in each level, to ensure that there is not a tendency to over-rate employees. It is much more comfortable for a manager to rate a person higher than their true performance than to be totally honest. Approximately two thirds of your employees should be at the “meeting standards” category. “Exceeding standards” should comprise about 17-20%, “well above” should be about 3-5%, and about the 5-8% in the two “below standards” categories. If you have any employees at the lowest level, plans should be underway to terminate this employee after they are given a reasonable and documented chance to correct their deficiencies.

The appraisals must be designed so they are totally objective, accurate and complete. Be sure that all employees are appraised in approximately the same, regular time frame. When setting the goals for the next appraisal, be sure that they are measureable, realistic, observable and based on the job requirements. These goals should be challenging and must be prioritized through mutual discussions.

If at all possible, determine a schedule for the individual appraisals so that the appraisal date does not coincide with the timing of pay increases. While a portion of most salary or wage increase systems should be based on performance, it is much easier to conduct an honest appraisal when the employee knows that there will not be a pay discussion at the end of the meeting.

Be sure that the employee fully participates in the discussion. They must be active in the goal-setting process and the development of the action plans to meet these goals. It is usually quite helpful to get them to discuss their perception of their own strengths and weaknesses. Often this can be an opportunity for the employee to discuss his/her opinion of the company and/or you as their manager. The more you can involve the employee in the process, the more involved they will be in designing their new goals, and the appraisal mechanisms used to measure their attainment of those goals.

Finally, at the end of the meeting, be sure the individual understands how their performance meshes with the company’s goals, and how their success will help the company meet its objectives. Be absolutely sure that they understand the points discussed in the meeting. After ensuring this, ask them to sign the appraisal and offer an opportunity for them to respond with written comments.





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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Bill Boyer
(Visit Bill's Website) Bill Boyer has over 35 years experience working with businesses, from small to major international corporations with extensive experience in operations, distribution and finance. Bill has held CEO, COO, CFO, and other VP positions with Burlington Industries, The Disston Company and Hickson PLC and other corporations. He has also been an individual coach/consultant with many smaller corporations. Bill holds a BS in Industrial Management from the University of Richmond, and is a graduate of executive programs at the University of Virginia.

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