Becoming a Client Magnet
Becoming a Client Magnet
This is the very first step to becoming a client magnet, and it involves creating a strong platform for yourself. There are thousands of coaches and consultants out there-what makes you different? Creating a strong platform is about finding what makes you different from everyone else and then conveying that with enthusiasm to the world. The stronger your platform, the stronger your "magnetic" attraction power.Money Magnet
2) Be a Connector
If you can serve as a connector for others, you (and your services!) will be valued. Know someone who needs an accountant? Know a good accountant looking for new business? Connect them! The best marketers are also the best connectors. They are the "go-to" people for information and resources. If you can establish yourself as a connector, you can build a very credible reputation through word of mouth.
3) Hone your Listening Skills
If you are always talking about your business, when do you have time to listen to other people’s needs? Take the time to listen to other people’s stories when you meet them. This will allow you to quickly discover if there is an area in which you can help them. Not only will they appreciate your listening skills, they will be more open to your "customized" advice.
4) Ask for Referrals
Never feel shy when asking for referrals from your current clients-especially if your work together created impressive results for them. Don’t assume your clients will go around bragging about what an excellent job you did. So, just let them know that you are open to taking on more clients and would appreciate their referrals. Most people are happy to spread the word. Just don’t forget to thank them wholeheartedly when they do!
5) Partner with Others
Find other coaches and consultants whose services compliment yours and start a joint venture with them. It doesn’t have to be a long term partnership, but you can partner together to host a seminar or write an E-book. This will give you both increased exposure.
Bonus: Be PERSISTENT
The coaches and consultants that do well for themselves and turn their practices into client magnets are the ones that work at it. They try different angles, invest in their business, provide value, and be persistent.
Becoming a Client Magnet - To learn more about this author, visit Shama Hyder's Website.
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1) Create a Strong Platform
This is the very first step to becoming a client magnet, and it involves creating a strong platform for yourself. There are thousands of coaches and consultants out there-what makes you different? Creating a strong platform is about finding what makes you different from everyone else and then conveying that with enthusiasm to the world. The stronger your platform, the stronger your "magnetic" attraction power.Money Magnet
2) Be a Connector
If you can serve as a connector for others, you (and your services!) will be valued. Know someone who needs an accountant? Know a good accountant looking for new business? Connect them! The best marketers are also the best connectors. They are the "go-to" people for information and resources. If you can establish yourself as a connector, you can build a very credible reputation through word of mouth.
3) Hone your Listening Skills
If you are always talking about your business, when do you have time to listen to other people’s needs? Take the time to listen to other people’s stories when you meet them. This will allow you to quickly discover if there is an area in which you can help them. Not only will they appreciate your listening skills, they will be more open to your "customized" advice.
4) Ask for Referrals
Never feel shy when asking for referrals from your current clients-especially if your work together created impressive results for them. Don’t assume your clients will go around bragging about what an excellent job you did. So, just let them know that you are open to taking on more clients and would appreciate their referrals. Most people are happy to spread the word. Just don’t forget to thank them wholeheartedly when they do!
5) Partner with Others
Find other coaches and consultants whose services compliment yours and start a joint venture with them. It doesn’t have to be a long term partnership, but you can partner together to host a seminar or write an E-book. This will give you both increased exposure.
Bonus: Be PERSISTENT
The coaches and consultants that do well for themselves and turn their practices into client magnets are the ones that work at it. They try different angles, invest in their business, provide value, and be persistent.
Becoming a Client Magnet - To learn more about this author, visit Shama Hyder's Website.
Like this article? Share it with your friends
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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