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Introduction 21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent
Written by: Brad SugarsArticle Overview: This is the introduction to a series of articles on "21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent." As the title suggests, by following CEO and Author Brad Sugars'21 Rules, you will be able to ensure a great return on your advertising without spending extra money.
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Free Download - Rule 6 Do Something Thats Totally Outrageous By Brad Sugars |
Introduction 21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent
Paying for ads that don’t pull is like pouring money down the drain.
Ads that work multiply your profits. And yet, most of the money spent on advertising is wasted.
For example, did you read a newspaper this morning? Quickly – how many ads do you recall right now?
I once gave a talk to the staff of an ad agency. As they filed into the seminar room they were all given a copy of that morning’s paper.
While they were waiting, most of them read it.
Out of 100 ad agency people, only three remembered an advertisement. And that was within half-an-hour of reading the paper!
Of those three, only one was thinking about taking any action. I noticed her studying a furniture sale ad – only because she was planning to buy some furniture. However, that advertisement had not persuaded her to buy furniture; she was already in the market.
(I didn’t have the heart to ask if any of the agency’s work was in that day’s paper!)
Do your ads stand out? Are they noticed and remembered? Do they cause people to act? Do they get them to buy your product?
I believe that advertisers are the world’s greatest contributors to charity.
Lord Lever (of Lever & Kitchen, now Unilever) once said he knew only half of his advertising worked – but he didn’t know which half. (This quote has also been attributed to John Wanamaker and Henry Ford.)
Most advertisers aren’t even doing that well.
If it weren’t for the “charitable” contributions of advertisers, at least half of the world’s newspapers, magazines, TV and radio stations would cease to exist.
The rest would be a fraction of their current size.
I’m in favor of charity – but it has no place in my advertising budget.
With just a few simple changes in your current ads, you can double their power and increase your sales. The key lies in spending less money on advertising and banking more profits.
You can do this without changing the content of your ads – just the way they look. You can change the typefaces you use, the layout, where you run them or even when you run them.
In a series of articles on 21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent, I will discuss, in detail, 21 Rules that can make your ads more effective without spending an extra cent.
This Special Series is not about copy writing – although some of the suggestions I’m going to make will probably cause you to write new and more powerful ads.
The first and most important question is: How do you know whether your ads work? The answer is simple and is found in my next article, titled, "Rule #1:Increase Your Profits, Measure Your Results."
Remortgage report
How much money do businesses spend on advertising each year?
Some write about 3 ways to increase profit
How to Increase Sales and Profits Without Spending a Cent!
Facts about SMEs in Africa
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About the Author: Brad Sugars RSS for Brad's articles - Visit Brad's website  Click here to visit Brad's website   Testing and Measuring Instant Classified Advertising Instant Brochures Instant Press Release Instant Newsletters |
Related Forum Posts
Top 19 Copywriting books
- 1. Ogilvy on Advertising. David Ogilvy. Wiley.
2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner.
3. The New Positioning. Jack Trout. McGraw-Hill.
4. Tested Advertising Methods. John Caples. Prentice-Hall.
5. How to Make your Advertising Make Money. John Caples. Prentice-Hall.
6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin.
7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall.
8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books.
9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall.
10. Romancing the Brand. David Martin. American Management Association.
11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books.
12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books.
13. My Life in Advertising. Claude Hopkins. NTC Business Books.
14. Scientific Advertising. Claude Hopkins. NTC Business Books.
15. How to Become an Advertising Man. James Webb Young. NTC Business Books.
16. The Lasker Story as He Told It. NTC Business Books.
17. Advertising Concept and Copy. George Felton. Prentice Hall.
18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop.
19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley.
This should keep you busy for at least a year.
Enjoy!
Women Entrepreneur Tips
- Thank you LeoOliveros,
I found #4 particularly true in my case:
4. The Enterprise Must Include the Power of Power Networks.
As a conductor of your own enterprise, you can not see yourself as a one-woman-show. You must choose to utilize the power people in your life, by asking for help when you need it, and effectively delegating in order to capitalize on your strengths and that of your power network. When certain experts are not represented in your power network, you must actively seek advisors or mentors and develop a team of specialists, so the benefits are received by everyone involved in the power network - the true Power of Power Networks.
Which kind of industries are you interested in?
- Ecological or E-business or Investment or Finance or Management or Non-Profit or Retailer or others.
More Profit Women!
- I really enjoyed the stories of Lisa Shepherd and Julie Mitchell - More Profit women CEOs would be great!
2007 Goals
- My yearly goals for December 2007:
1. Add 10-15 new "ideal" clients to our client roster
2. Increase revenues by $500,000
3. Average at least 1 paid speaking engagement per month.
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