Rule 16 Make Your Advertisement Look like Editorial Content
Rule 16 Make Your Advertisement Look like Editorial Content
They're not interested in your ad - it's up to you to interest them.
One way is to make your ad look as though it's an article in that publication. Tests prove again and again that editorial-style ads out pull ads that look like ads. These are often referred to as advertorials.
While writing these, it is vital to match the headline and body copy typefaces as precisely as you can.
You'll probably be asked to put the word "Advertisement" across the top of the advertisement.
Don't let the publication do that for you.
They're likely to make the word Advertisement big and bold - and noticeable.
First, check whether that's a requirement. In some publications, it's not.
If it is, make the word in 6 or 7-point type and use a light sans serif font so that the word is as unobtrusive as possible.
If they think that's too small and change it, use 8-point next time until you find the smallest, lightest, least obtrusive typeface they'll accept.
Nobody’s fooled. Readers quickly realize it’s an ad, not a story. But by the time they do, many of them have been hooked.
And if you write the ad like a story – even though it’s a story about your business – the hook will “sink in” even deeper.
Rule 16 Make Your Advertisement Look like Editorial Content - To learn more about this author, visit Brad Sugars's Website.
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People read newspapers and magazines to read the editorial.
They're not interested in your ad - it's up to you to interest them.
One way is to make your ad look as though it's an article in that publication. Tests prove again and again that editorial-style ads out pull ads that look like ads. These are often referred to as advertorials.
While writing these, it is vital to match the headline and body copy typefaces as precisely as you can.
You'll probably be asked to put the word "Advertisement" across the top of the advertisement.
Don't let the publication do that for you.
They're likely to make the word Advertisement big and bold - and noticeable.
First, check whether that's a requirement. In some publications, it's not.
If it is, make the word in 6 or 7-point type and use a light sans serif font so that the word is as unobtrusive as possible.
If they think that's too small and change it, use 8-point next time until you find the smallest, lightest, least obtrusive typeface they'll accept.
Nobody’s fooled. Readers quickly realize it’s an ad, not a story. But by the time they do, many of them have been hooked.
And if you write the ad like a story – even though it’s a story about your business – the hook will “sink in” even deeper.
Rule 16 Make Your Advertisement Look like Editorial Content - To learn more about this author, visit Brad Sugars's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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