Rule 19 Watch What DirectResponse Advertisers Are Doing and Plagiarize

When you see a direct-response ad that runs ‘again and again and again’, you know there is something important about that advertisement.

It's making a profit for the advertiser. It's working.

Whenever you see an ad like that, study it. Pull it apart. Figure out what the advertiser is doing. Find out the techniques that he is using?

It makes no difference what this advertiser is selling. It works even better if it's something totally unrelated to your business. If you steal something this advertiser is doing that works, he won't object. You aren't competing with him.

Dozens of highly-paid copywriters are working with direct-response advertisers who are spending millions of dollars testing different ways of selling. You can access a lot of this expensive information for free by studying what they do that works.

Remember: only direct response advertisers (and retailers) know whether their ads work or not. Other advertisers may run pretty ads, compelling ads, attractive ads, etc. They can spend thousands of dollars in research to gain an approximate measure of the impact their ads are having.

Only direct-response advertisers can count the sales. The market tells them its opinion of the ad immediately. In the only coin that counts: cash.


Rule 19 Watch What DirectResponse Advertisers Are Doing and Plagiarize - To learn more about this author, visit Brad Sugars's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Rule 19 Watch What DirectResponse Advertisers Are Doing and Plagiarize
	This is Rule #19 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Rule 18 Let Your Customers Point the Way to Profit
	This is Rule #18 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.
Introduction 21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent
	This is the introduction to a series of articles on "21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent." As the title suggests, by following CEO and Author Brad Sugars'21 Ru...
Making Money from Selling Advertising Space
	how does the newspaper company make money? It is obvious that selling a copy of the papers at less than a dollar would not even be able to even fund the operations.
Rule of 3 not 2 not 4
	When arranging flowers, balloon bouquets, or business presentations, do you use the rule of three?

---

Related Forum Posts
	Trade Show Mastery & Sales Personalities
	Top 50 Lists
	Re: Trade Show Tips
	Franchising & Licensing Can Be The Same Thing
	Re: Top 50 Lists
	Re: Trade Shows - Are They Worth It?
	Re: What is your selling statigies?
	..

---

Related Businesses - Evan Elite Authors

The Evan Elite Authors program is currently in beta phase. For details please contact us.