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Rule 9 Never Ever Use All Caps

Rule 9 Never Ever Use All Caps

This rule is really a matter of habit- it's what we are used to doing.

All caps are harder to read, even when they're in a serif font. (Aren’t they?)

The occasional word for extra emphasis or short headline or sub-head -is okay. Though generally it's better to add emphasis with italics or bold - or even both!

(P.S. - Why do you think the "fine print” in so many contracts is in tiny print – capitalized?)





Rule 9 Never Ever Use All Caps - To learn more about this author, visit Brad Sugars's Website.

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Brad Sugars
(Visit Brad's Website) You'll love reading the articles here by Brad Sugars, his advice is real world and comes from having literally founded the business coaching industry in 1993. Brad is the Founder and CEO of ActionCOACH, the World's #1 Business Coaching Company. Having Coached literally tens of thousands of business owners and executives you'll find ActionCOACH and Brad Sugars will fill your head with strategies and ideas on how you can make your business work for you.

Brad Sugars is a Gold author on EvanCarmichael.com
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