This rule is really a matter of habit- it's what we are used to doing.
All caps are harder to read, even when they're in a serif font. (Aren’t they?)
The occasional word for extra emphasis or short headline or sub-head -is okay. Though generally it's better to add emphasis with italics or bold - or even both!
(P.S. - Why do you think the "fine print” in so many contracts is in tiny print – capitalized?)
Rule 9 Never Ever Use All Caps - To learn more about this author, visit Brad Sugars's Website.
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Brad Sugars
(Visit Brad's Website)
You'll love reading the articles here by
Brad Sugars, his advice is real world and
comes from having literally founded the
business coaching industry in 1993. Brad
is the Founder and CEO of ActionCOACH, the
World's #1 Business Coaching Company.
Having Coached literally tens of thousands
of business owners and executives you'll
find ActionCOACH and Brad Sugars will fill
your head with strategies and ideas on how
you can make your business work for you.
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