Rule 9 Never Ever Use All Caps

This rule is really a matter of habit- it's what we are used to doing.

All caps are harder to read, even when they're in a serif font. (Aren’t they?)

The occasional word for extra emphasis or short headline or sub-head -is okay. Though generally it's better to add emphasis with italics or bold - or even both!

(P.S. - Why do you think the "fine print” in so many contracts is in tiny print – capitalized?)



Rule 9 Never Ever Use All Caps - To learn more about this author, visit Brad Sugars's Website.

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