Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Rule 9 Never Ever Use All Caps

Rule 9 Never Ever Use All Caps

This rule is really a matter of habit- it's what we are used to doing.

All caps are harder to read, even when they're in a serif font. (Aren’t they?)

The occasional word for extra emphasis or short headline or sub-head -is okay. Though generally it's better to add emphasis with italics or bold - or even both!

(P.S. - Why do you think the "fine print” in so many contracts is in tiny print – capitalized?)





Rule 9 Never Ever Use All Caps - To learn more about this author, visit Brad Sugars's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


Brad Sugars
(Visit Brad's Website) You'll love reading the articles here by Brad Sugars, his advice is real world and comes from having literally founded the business coaching industry in 1993. Brad is the Founder and CEO of ActionCOACH, the World's #1 Business Coaching Company. Having Coached literally tens of thousands of business owners and executives you'll find ActionCOACH and Brad Sugars will fill your head with strategies and ideas on how you can make your business work for you.

Brad Sugars is a Gold author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Brad Sugars's

Complete
List Of
Business-Coach
Articles

Name
Email
Author's Free Downloads
Instant Quotes Icon Instant Quotes
Instant Business Letter Icon Instant Business Letter
Radio Campaigns Icon Radio Campaigns
Testing and Measuring Icon Testing and Measuring
Instant Direct Mail Icon Instant Direct Mail
Sale Systems Icon Sale Systems
Strategic Alliance Icon Strategic Alliance
Instant Brochures Icon Instant Brochures
Loyalty Strategies Icon Loyalty Strategies
Host Beneficiary Icon Host Beneficiary
Instant Classified Advertising Icon Instant Classified Advertising
Instant Scripts Icon Instant Scripts
Instant Yellow Pages Icon Instant Yellow Pages
Instant Flyers Icon Instant Flyers
Closed Door Sales Icon Closed Door Sales
Instant Newsletters Icon Instant Newsletters
Press Advertising Icon Press Advertising
Instant Press Release Icon Instant Press Release
Referral Strategies Icon Referral Strategies

More Brad Sugars
Rule 5 Pay for Position
Rule 17 Test Test Test Keep Testing
Rule 21 Listen to the Market
Rule 13 Tell Your Story with SubHeadlines
One Last Rule Never Put Everything in Your Advertisement
RULE 4 Never Run a Full Page Ad
Rule 14 Every Picture Demands a Caption
Rule 3 Clarify Your Objective
Rule 10 Indent Paragraphs
Rule 12 Repeat Your Story in the Coupon or the Closing
Free Downloads


 
 
 


Evan Elite Authors
John Alexander  
Jeff Foster  
Cheryl Matthynssens  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Recession Proof Icon Recession Proof
Intentional Leadership Integrity Icon Intentional Leadership Integrity
Why Business Owners Quit Icon Why Business Owners Quit
Best Cover Letter Icon Best Cover Letter
11 Ways to Build Business Icon 11 Ways to Build Business
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Social Media Blogs
Top 50 Social Media Blogs
Top 50 Social Media Blogs
 
Top 50 Franchising Blogs
Top 50 Franchising Blogs
Top 50 Franchising Blogs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Blessing Eguavoen Benin City, Nigeria,
Blessing Eguavoen
Benin City, Nigeria
SEO For Africa

If I Were A Startup...
Jeff Roick, $1.4 to $6.5 Mil in 2 years
Jeff Roick
$1.4 to $6.5 Mil in 2 years
Julie Mitchell, $470k to $1.1 Mil in 2 years
Julie Mitchell
$470k to $1.1 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Andrew Carnegie, Carnegie Steel
Andrew Carnegie
Carnegie Steel
Lillian Vernon, Lillian Vernon
Lillian Vernon
Lillian Vernon
Famous Entrepreneurs - Complete List

Entrepreneur Advice
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Tom Peters, In Search Of Excellence
Tom Peters
In Search Of Excellence
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     12 Steps to a Successful Proof of Concept - Part 1
By Andy Piper
     12 Steps to a Successful Proof of Concept - Part 2
By Andy Piper
     12 Steps to a Successful Proof of Concept - Part 3
By Andy Piper

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information