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Rule 9 Never Ever Use All Caps

Written by: Brad Sugars

Article Overview: This is Rule #9 in a series of articles, titled, "21 Ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

Rule 9 Never Ever Use All Caps

This rule is really a matter of habit- it's what we are used to doing.

All caps are harder to read, even when they're in a serif font. (Aren’t they?)

The occasional word for extra emphasis or short headline or sub-head -is okay. Though generally it's better to add emphasis with italics or bold - or even both!

(P.S. - Why do you think the "fine print” in so many contracts is in tiny print – capitalized?)

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Article Tags: caps, contracts, habit, italics, occasional word, serif font, tiny print



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