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A HEALTHY COMPANY CULTURE FOR A HEALTHY BOTTOM-LINE

Written by: Terri Benincasa

Article Overview: So, you want to: • get and stay ahead of your closest competitor; • outpace your industry’s growth trend; and • position yourself for your most profitable year yet as the benchmark for years to come. Easier said than done, yes? Actually, it’s easier to do than you may think.

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A HEALTHY COMPANY CULTURE FOR A HEALTHY BOTTOM-LINE

Companies making the greatest strides in the three major success areas - competitiveness, profits, growth - know something that struggling ones seem to ignore or refuse to tackle – they have dedicated time and resources to creating and maintaining a healthy organizational culture.
So, what exactly is an “organizational culture” – sounds like something growing on your walls – and why is it the key to business success?
Your organizational, or company culture, is in essence the foundation upon which you operate, and the deal breaker for young talent seeking the right professional fit. It includes such things as:
• the way you make decisions;
• what you reward and how you do it;
• how and what you communicate;
• whether you operational structure is rigid or flexible;
• how you problem-solve (top-down or horizontally?).
Companies still operating in “last century” mode – what’s called the “Autocratic-Bureaucratic” design – will experience
• high turn-over (a terrible waste of company resources),
• poor customer service performance, and
• heightened risk through constant, unresolved conflict and a fear-based mentality, just to name a few maladies responsible for poor business outcomes.
Companies operating from “Collaborative-Democratic” design principles now emphasized in all the best Schools of Management, will experience the opposite –
• staff loyalty for low turn-over (a huge boon to the bottom-line right there),
• thorough and inspired service performance, and
• reduced liability risk from increased ethical behavior and healthy problem-solving.
Just the names of the design principles alone tell you much about the difference between the two approaches, but here’s where it gets a little tricky. Many companies think they’ve created a great work environment, just to learn with a little surface-scratching that they are unwittingly undermining their own efforts through such culture-busters as
• insufficient use of best-practices for enhanced staff performance;
• poorly developed policies & procedures and/or operational systems/tools, and
• a lack of actual knowledge about what motivates their employees vs. what they think will do the trick.
If you’re serious about stepping ahead in your competitiveness, making significant strides in growth, and sustaining consistent profitability, invest in assessing – and if need be, changing – your company culture, to one that has been proven to best reap these results. Look at it this way, if it’s right for the likes of Whirlpool, Lenscrafters, and Coca-Cola, it will serve you well, too.

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Home > Business-Coach > Terri Benincasa > A HEALTHY COMPANY CULTURE FOR A HEALTHY BOTTOMLINE
Article Tags: boon, business outcomes, business success, company culture, company resources, competitiveness, customer service performance, design principles, healthy organizational culture, liability risk, maintaining a healthy organizational culture, mentality, operational structure, poor business, poor customer service, schools of management, strides, success areas, unresolved conflict, work environment

About the Author: Terri Benincasa
RSS for Terri's articles - Visit Terri's website

Terri Benincasa is a nationally known as a Boomer expert, and host of the successful broadcast radio show Boomer Nation! on WGUL 860AM out of Tampa Bay, FL (heard nationally: www.860wgul.com), the only broadcast show of its kind in the Southeast, and one of the few of its kind in the nation. Boomer Nation! gives information & inspiration to "live, work, and play at our Boomer-best!" Most importantly, Terri is a proud Boomer herself.

Terri holds a double Masters in Counseling Psychology from Columbia University, thus is clinically trained in the art/science of human behavior, has been a stage and commercial actress for 25 years, and has over 20 years of senior management/business ownership experience. She has spent the last 10 years (and counting) studying the charactistics, research, and trends of her generation, giving her a unique knowlege base, and insight, into what Boomers need, want, and respond to in both business and life (including what business need to do to handle both cross generational discord, and the mass exodus of Boomers as they retire, taking with them their vast knowledge and skill base).

She has been seen on the Tampa Bay NBC affiliate's ‘Daytime' Show, on PAX-TV's 'The Hayward Henson Show', and is authoring her first (and soon to be released) book, Is That My Light at the End of the Tunnel, chronicling how her generation "got lost" (abandoned the ideals of their youth that brough about some of the greatest societal changes in history), and what they can do to regain their greatness.




Click here to visit Terri's website
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