Stop Asking The Wrong Question To Accelerate Your Business Success
Stop Asking The Wrong Question To Accelerate Your Business Success
Frequently you will hear a woman ask- can I do this? Can I make money at this? Is this a feasible business endeavor for me? I am sure you have heard yourself at times making similar utterances. These questions speak to ones self-doubt and even for the most experienced and confident among us pose such questions when beginning a new enterprise or when having a slump in an existing business.
“Yes” or “no” questions will result in reasons why or more likely why not to pursue an opportunity or direction. Instead of this stagnant way of thinking that will present no solutions employ a far more innovative approach.
Instead of “if” questions, ask “how” questions. How can I grow my business? How can I easily attract new clients? In my competitive field how can I do to differentiate myself? How can I be ahead of the pack and cutting edge?
These are the key questions to business transformation and the implementation of new ideas that will infuse your business with a new energy focused on possibilities not problems.
Consider Sandra Collingwood who owns a rug cleaning business in Monterey, California. Most people do not think rug cleaning is very exciting or that most people in the rug cleaning business are memorable. Not so with Sandra. She dressed in polka dots from head to toe when she promotes her business, emphasizing her ability to remove stubborn spots. This innovation catches your attention long enough for you to hear her mention the natural products and excellent service her company offers. After meeting Sandra you will never forget her and she will be your first call when you need her services.
There are many of you that are in industries that are highly competitive. It is likely that a potential client knows 5 other people that do exactly what you do if you are in a crowded field like real estate, financial planning or insurance.
At Watson Realty, in Fremont JK Watson, a residential real estate agent did not ask how she could make it in a competitive market? Instead she asked how she could operate her business so potential clients would want to work with her and she came up with the idea of throwing a garage sale for all her clients. This is both a great benefit to her clients and a great marketing strategy to get new clients.
When Joellen Sutterfield, a Weekenders fashion coordinator wanted to expand her business, she asked herself how could she stand out when she went networking and she came up with the idea of doing talks to networking groups on how to pack one small bag for a seven day trip. Now she is not a face in a crowd she is the person in the front of the room that everyone has their attention on.
Now it is your turn—forget about if you can and start asking yourself how can you. Right now ask yourself- how can I differentiate myself from others in my field? How can I stand out and be memorable? How can I be innovative in my field? How can I attract more clients easily?
If you do not have any answers immediately that is O.K. Reflect on these questions for a few days and you will begin to get some insight into what some answers might be.
These are the questions that can make a real difference for your business. Take your attention off of the potential problems and focus on creating possibilities that can bring you a lot more profit and peace of mind.
Stop Asking The Wrong Question To Accelerate Your Business Success - To learn more about this author, visit Caterina Rando's Website.
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Have you noticed that so often when contemplating their ability to be successful, women often ask themselves the wrong question?
Frequently you will hear a woman ask- can I do this? Can I make money at this? Is this a feasible business endeavor for me? I am sure you have heard yourself at times making similar utterances. These questions speak to ones self-doubt and even for the most experienced and confident among us pose such questions when beginning a new enterprise or when having a slump in an existing business.
“Yes” or “no” questions will result in reasons why or more likely why not to pursue an opportunity or direction. Instead of this stagnant way of thinking that will present no solutions employ a far more innovative approach.
Instead of “if” questions, ask “how” questions. How can I grow my business? How can I easily attract new clients? In my competitive field how can I do to differentiate myself? How can I be ahead of the pack and cutting edge?
These are the key questions to business transformation and the implementation of new ideas that will infuse your business with a new energy focused on possibilities not problems.
Consider Sandra Collingwood who owns a rug cleaning business in Monterey, California. Most people do not think rug cleaning is very exciting or that most people in the rug cleaning business are memorable. Not so with Sandra. She dressed in polka dots from head to toe when she promotes her business, emphasizing her ability to remove stubborn spots. This innovation catches your attention long enough for you to hear her mention the natural products and excellent service her company offers. After meeting Sandra you will never forget her and she will be your first call when you need her services.
There are many of you that are in industries that are highly competitive. It is likely that a potential client knows 5 other people that do exactly what you do if you are in a crowded field like real estate, financial planning or insurance.
At Watson Realty, in Fremont JK Watson, a residential real estate agent did not ask how she could make it in a competitive market? Instead she asked how she could operate her business so potential clients would want to work with her and she came up with the idea of throwing a garage sale for all her clients. This is both a great benefit to her clients and a great marketing strategy to get new clients.
When Joellen Sutterfield, a Weekenders fashion coordinator wanted to expand her business, she asked herself how could she stand out when she went networking and she came up with the idea of doing talks to networking groups on how to pack one small bag for a seven day trip. Now she is not a face in a crowd she is the person in the front of the room that everyone has their attention on.
Now it is your turn—forget about if you can and start asking yourself how can you. Right now ask yourself- how can I differentiate myself from others in my field? How can I stand out and be memorable? How can I be innovative in my field? How can I attract more clients easily?
If you do not have any answers immediately that is O.K. Reflect on these questions for a few days and you will begin to get some insight into what some answers might be.
These are the questions that can make a real difference for your business. Take your attention off of the potential problems and focus on creating possibilities that can bring you a lot more profit and peace of mind.
Stop Asking The Wrong Question To Accelerate Your Business Success - To learn more about this author, visit Caterina Rando's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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