The Expert Advantage- How to Attract Clients with Ease
The Expert Advantage- How to Attract Clients with Ease
There are several things you can do to position yourself as an expert. The first thing you have to do is...
• See yourself as an expert If you do not consider yourself as an expert then you have two choices become an expert fast or find a new profession. You know a lot more than you think you know. You may take your skills for granted- why not - what you do is easy for you. No one else will see you as an expert until you first see yourself as an expert.
• Public Speaking is a very important way to gain exposure and potential clients. Put together a list of topics you can discuss and send it out to the program chair of different organizations you identify as groups filled with your potential clients. Whenever you are speaking invite potential clients who you would like to hear you speak. Speaking gives people an opportunity to meet you and get to know you before they hire you.
• Do public seminars You will not make money on these seminars, in fact you may spend some money to put one together. However there are benefits to creating your own forum for presenting your work. You determine how long you will speak and what the format will be. You can target participation to people you know are potential clients for you. You can do press releases and event listings in publications that lots of people will read even if they do not come. The result? People saying to you the ever-popular phase "I see your name everywhere." If you are not hearing that you have not yet established name recognition for yourself. That is a big part of positioning yourself as an expert.
• Write articles Get articles published wherever you can. Any publication, from your alumni newsletter to your local daily paper or a national magazine can be a good venue for you to get your message across. When writing articles always ask for a byline and a photo to be included. Reprint all articles you have written. Send them to current clients and potential clients. Your name in print spells expertise.
•Publish your own newsletter If you cannot easily get others to print your articles, print them yourself. A newsletter can be no more than a single side of an 8' 1/2 by 11' sheet of paper. In addition to information on a topic related to your business, you can also print a list of services, an announcement about a special event or any other self-promoting information you see fit.
•Write a book Being the author of any book adds credibility to your message. If you cannot get a publisher to take your book consider self-publishing. There are a lot of resources out there to assist people with self-publishing. Also there is a lot of software on the market that makes the formatting of your book easy.
•Print a booklet If a book is overwhelming then consider this simple and easy alternative. A booklet can be nothing more than four pages folded over with information and tips to consumers to consider when working with your industry. You can use this as a leave behind marketing piece that will continue to state your expertise.
•Get some media coverage Produce a press kit discussing the topics you would like to speak to. Send out news releases to your local papers radio stations and TV shows when you are doing something news worthy. When you are a guest on a show always ask for a video or a tape so you can use it for other opportunities later.
•Create photo recognition Have a professional quality photograph on hand so you can seize any opportunity to use it. People that will not remember your name will remember your face. Then you will hear when they recognize you as an expert " I see your picture everywhere".
•Teach If you are teaching others what you know you must surely know a lot. Community colleges, universities and community organizations are always looking for adjunct instructors and special guest speakers to share their expertise with students.
Whatever you decide to do to establish yourself as an expert recognize that you must regularly continue your professional development. Go to seminars, read industry publications, consult with colleges keep current on the use of new technologies in your industry. To establish yourself as an expert remember the most important part is to first be the expert you are capable of being. If anyone is going to be the expert- have it be you.
The Expert Advantage How to Attract Clients with Ease - To learn more about this author, visit Caterina Rando's Website.
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Get that certificate framed, finish that article, and get yourself on a panel. To make your business soar position yourself as an expert. When your potential clients are deciding whom they will do business with, they are less concerned with price. As a business success coach working with small business owners I tell my clients over and over 'everybody wants to do business with an expert.’ If you want to increase your business success establish yourself as an expert.
There are several things you can do to position yourself as an expert. The first thing you have to do is...
• See yourself as an expert If you do not consider yourself as an expert then you have two choices become an expert fast or find a new profession. You know a lot more than you think you know. You may take your skills for granted- why not - what you do is easy for you. No one else will see you as an expert until you first see yourself as an expert.
• Public Speaking is a very important way to gain exposure and potential clients. Put together a list of topics you can discuss and send it out to the program chair of different organizations you identify as groups filled with your potential clients. Whenever you are speaking invite potential clients who you would like to hear you speak. Speaking gives people an opportunity to meet you and get to know you before they hire you.
• Do public seminars You will not make money on these seminars, in fact you may spend some money to put one together. However there are benefits to creating your own forum for presenting your work. You determine how long you will speak and what the format will be. You can target participation to people you know are potential clients for you. You can do press releases and event listings in publications that lots of people will read even if they do not come. The result? People saying to you the ever-popular phase "I see your name everywhere." If you are not hearing that you have not yet established name recognition for yourself. That is a big part of positioning yourself as an expert.
• Write articles Get articles published wherever you can. Any publication, from your alumni newsletter to your local daily paper or a national magazine can be a good venue for you to get your message across. When writing articles always ask for a byline and a photo to be included. Reprint all articles you have written. Send them to current clients and potential clients. Your name in print spells expertise.
•Publish your own newsletter If you cannot easily get others to print your articles, print them yourself. A newsletter can be no more than a single side of an 8' 1/2 by 11' sheet of paper. In addition to information on a topic related to your business, you can also print a list of services, an announcement about a special event or any other self-promoting information you see fit.
•Write a book Being the author of any book adds credibility to your message. If you cannot get a publisher to take your book consider self-publishing. There are a lot of resources out there to assist people with self-publishing. Also there is a lot of software on the market that makes the formatting of your book easy.
•Print a booklet If a book is overwhelming then consider this simple and easy alternative. A booklet can be nothing more than four pages folded over with information and tips to consumers to consider when working with your industry. You can use this as a leave behind marketing piece that will continue to state your expertise.
•Get some media coverage Produce a press kit discussing the topics you would like to speak to. Send out news releases to your local papers radio stations and TV shows when you are doing something news worthy. When you are a guest on a show always ask for a video or a tape so you can use it for other opportunities later.
•Create photo recognition Have a professional quality photograph on hand so you can seize any opportunity to use it. People that will not remember your name will remember your face. Then you will hear when they recognize you as an expert " I see your picture everywhere".
•Teach If you are teaching others what you know you must surely know a lot. Community colleges, universities and community organizations are always looking for adjunct instructors and special guest speakers to share their expertise with students.
Whatever you decide to do to establish yourself as an expert recognize that you must regularly continue your professional development. Go to seminars, read industry publications, consult with colleges keep current on the use of new technologies in your industry. To establish yourself as an expert remember the most important part is to first be the expert you are capable of being. If anyone is going to be the expert- have it be you.
The Expert Advantage How to Attract Clients with Ease - To learn more about this author, visit Caterina Rando's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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