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Caterina Rando Articles

Written by: Caterina Rando

The Expert Advantage- How to Attract Clients with Ease - Click To Read Article
When your potential clients are deciding whom they will do business with, they are less concerned with price. As a business success coach working with small business owners I tell my clients over and over 'everybody wants to do business with an expert.’ If you want to increase your business success establish yourself as an expert.

Stop Asking The Wrong Question To Accelerate Your Business Success - Click To Read Article
Frequently you will hear a woman ask- can I do this? Can I make money at this? Is this a feasible business endeavor for me? I am sure you have heard yourself at times making similar utterances. These questions speak to ones self-doubt and even for the most experienced and confident among us pose such questions when beginning a new enterprise or when having a slump in an existing business.

Serve Your Community and Build Your Business - Click To Read Article
Part of strategic marketing is using non-traditional marketing vehicles, and finding ways to build your sphere of influence without having to send out a mailing or pass out your brochures. Community involvement is a valuable marketing opportunity that is often overlooked.

Make Every Call Count - Click To Read Article
It is not enough to go on appointments, send out fancy packets and pass your card around. You have to be willing to become masterful at using the phone. Review these "quick tips" for making every call count, and see if you are not more masterful the next time you dial.

Make Your Mark – Strategic Planning to Attract Clients and Grow Your Business - Click To Read Article
A big mistake entrepreneurs make is that they think that a great product or service is enough- it is not. In addition to great products and services you need a comprehensive and consistent marketing plan and strategy.

Is Your Business Bi-Polar? How to Better Manage Your Cash-flow Highs and Lows - Click To Read Article
Strategies to ensure that your business stays on an even keel, with steadily increasing revenue.

How to Create Great Word of Mouth - Click To Read Article
Today, word of mouth is drown out by radio, TV, newsprint, mail, billboards and email advertising and publicity. You can use technology and traditional marketing channels to get the word out in a different way-a way where you are sure that everything said about you is true.

Generate Leads with Ease - Click To Read Article
Looking for an effortless option and using research and technology, I have come up with a brilliant solution that will get you more leads in less time for pennies a day. This idea is innovative because it works for anyone, anywhere, on any budget.

Get On The Phone to Get More Business - Click To Read Article
It is a marketing flaw of many small businesses that when they are busy with business the marketing efforts get cast aside until it is a slow period. Recognize that if you are consistent in your marketing efforts and simple phone connections there will be no slow periods.

Be an Advocate to Ruffle Some Feathers and Accelerate Your Business - Click To Read Article
The “it” factor- that special something that will make you and your business stand out in a crowded marketplace and be selected over your competitors. The “it” factor is being an advocate. Taking a stand for something and in fact being loud and proud about it.





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