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Pep Talk for Entrepreneurs and Innovation Leaders

Pep Talk for Entrepreneurs and Innovation Leaders

Foster a culture that encourages creativity and innovation

I define creativity as the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative. Innovation is the production or implementation of ideas that add social and economic value.

Dan Pink says creativity cannot be outsourced. I have come to disagree. Schools and organizations in Asia and India are as current about creativity and innovation as you are, and US companies are outsourcing MBA expertise to India. What can't be outsourced is culture.

Creativity is fostered in organizational cultures that value independent thinking, risk taking, and learning. Artful leaders are tolerant of failure and they value diversity. It's crucial to have open communication, and a high degree of trust and respect between individuals. People and organizations flourish when they focus on human ideals, achievements, and best practices. Focus your efforts on what the customer actually wants and needs, rather than what you think they might want.

Communicate Meaning, Purpose and Value

Meet with your team/employees regularly to keep them informed. Make sure you know the meaning and purpose of your work and that everyone understands theirs, in relation to your vision and strategy, and how you create value for your customers. Teams without clear idea of how their project aligns with strategy lose energy and focus, and become disengaged.

One of my clients meets with his team of sales executives every morning, gives an report on the economy and leads a discussion on strategy on how they can best serve their clients.

Expand your Radar

Be on the look out for early warning signals of change in the marketplace. Look for the favourable and unfavourable in every situation to find the gold nugget of opportunity. Detect emerging patterns, trends, by spending time with people from different industries, different generations, and by tracking developments in art, science and technology, both online and in face-to-face interactions.

Don't rely on the media for forecasting.

Peter Drucker has said "What everybody knows is frequently wrong." Arthur VanGundy, my co-author always reminded me to question assumptions. Otherwise you are putting time and energy into solving the wrong problem.  Peel away the onion and check sources for validity.

Integrate Polarities

Arie de Geus former executive with Royal Dutch Shell, has said the companies that last forever are both financially conservative and open to new ideas. Leaders and Managers need to balance control with flexibility, to focus AND daydream.

Roger Martin, author of The Opposable Mind says "Integrative Thinking is the ability to constructively face the tension of opposing models and, instead of choosing one at the expense of the other, generating a creative resolution of the tension in the form of a new model. The new model contains elements of the individual models but is superior to each." Think 'yes and', rather than 'either or.'


Experiment, Learn, Grow, Create

Turbulence produces creativity if we step out of fear. Take the time now to experiment, learn, evolve and reflect. Follow your curiosity, and explore what ever interests you outside of your day-to-day work. Feeding your curiosity will help you keep your passion alive, and help you find creative solutions at work.
Practice the art of corporate alchemy. Make it safe for people to experiment, dive into the unknown, to have conversations that matter, and generate creative solutions through practice spheres, learning labs, and within the crucible of transformation that occurs when engaging in the arts.

I've been using this recession to learn about and experiment with social media. As a result I am meeting a new tribe from a younger generation with fresh perspectives. I find this energizing and stimulating. Through social media I am also meeting experts from different fields of practice such as biology, ethnography, pharmaceuticals, and having amazing conversations that not only spark new ideas, but also give me an extra breadth and depth in my consulting and coaching. These interactions are producing a huge surge of creative energy in me that override fear and anxiety.

Take Time to Reflect

In my travels across the US over the past year, I have asked leaders and managers how much time they take to reflect on workplace challenges. I find it shocking that almost nobody takes time out for reflection. Is there a correlation between an absence of reflection and the circumstances we face in the marketplace?
I urge you to give yourself a day of rest once a week. If God can do it, so can you!

Act

Organizations led by creative leaders have a higher success rate in innovation, employee engagement, change and renewal. Don't stop innovating. And don't take my word for it.

Anne Mulcahy, CEO, Xerox says "I know from experience one of the biggest mistakes that can be made right now is to slash investments in innovation. And by innovation, I don't just mean product research and development. It can also be innovating in new markets, launching new businesses, and even disruptive innovation in work processes. To be sure, a company's R&D investment pool looks tempting in tough times. And draining it might save a few jobs or help make the quarterly results less painful. However, if you fail to fund the future, all you'll be left with is a really lean company trying to churn old ideas into new business."
Collaborating with customers, suppliers and other companies will help you tap into new resources for innovation.





Pep Talk for Entrepreneurs and Innovation Leaders - To learn more about this author, visit Linda Naiman's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


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Linda Naiman
(Visit Linda's Website) Linda Naiman is founder of Creativity at Work http://www.creativityatwork.com/ and provides coaching, training and consulting in creativity, innovation and transformational leadership to organizations world-wide. http://www.creativityatwork.com/ As a LIFE and BUSINESS COACH Linda helps clients sculpt their careers, compose their lives and design their futures. http://www.creativityatwork.com/CWS ervices/coaching-LN.html JULY 2009 OFFER: Complimentary coaching: A 30 min session for people who have recently lost their job. Details: http://www.creativityatwork.com/blo g/2009/05/14/mid-life-makeover-revi talize-reinvent-your-career/

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