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Don't Underestimate the Power of Communication

Written by: Gloria Starr

Article Overview: Establish rapport and build trust.

Don't Underestimate the Power of Communication


Effective communication is an essential skill set in both our business and personal lives. As a certified NLP practitioner (Nero-Linguistic Programming), I have experienced the power of mastering the art of rapport.

The human brain processes information and stores our life experiences in the modalities of visual, auditory, kinesthetic, olfactory and gustatory. In other words we remember things using our five senses.

Research indicates that seeing, feeling and hearing are the three main modalities and each person operates primarily in one of these main modalities. Instant rapport can be established by matching and mirroring the person we are interacting with. The results are dramatic!

To apply this valuable skill set it is imperative to become aware of the language pattern they are speaking in. Are they using VISUAL words such as: see, focused, crystal clear, it appears to me, you get the picture, take a dim view and a sight for sore eyes?

Or perhaps they are using AUDITORY words such as: it sounds like, I gave him an earful, that's unheard of, that rings a bell, tongue-tied, just say it or tuned in.

The other main modality is KINESTHETIC and this person will use words like: pull some strings, it boils down to, you can sense, can you imagine, touch base with, a pain in the neck and lay your cards on the table.

When you have determined the style of communication the other person is most comfortable using, respond in the same manner and express your thoughts and ideas using the same modality. This is a sure-fire technique to establish rapport and people buy from those they know, like and trust.

With a little practice this skill set will become second nature and ensure a huge advantage in the communication game.

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Article Tags: communication, Gloria Starr, people skills, power of words



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