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Guest post by: Gloria Starr Become an Author

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Influence is power and power is how quickly you can move from one position to another and you ability to influence someone to buy what you are selling. You may be selling yourself, your knowledge or your product line. You probably are selling all three.

55% of your impact on someone is based on your appearance, body language and the way you take up space.
38% is based on how you deliver your message: the tone, volume, pitch and pace of the words you select.
7% is on the spoken word.

Our Thirty-Second Culture: Television has had a profound effect on people’s buying. We make judgments in 30 seconds or less. In a few fleeting moments, we decide to buy or not, to hire or not, to trust or not.

You may have more knowledge, more experience and more power than other’s in your industry but people’s perception of you is their version of reality.

Three Styles of Power
There are three styles of power: authority, knowledge and power. Personal power is the responsibility of the individual and can be enhanced with effective packaging of you, the "product."

When you walk through a door, you create what social psychologists call the "threshold effect".
In that decisive moment, people will make assumptions about you in the following areas:
economic level
educational level
trustworthiness
social position
level of sophistication
social and educational heritage
success in previous and current endeavors
moral character
and even if they like you

You are the product and the best and most obvious form of advertising your services and your products. Either you and your product line will be selected by your potential client or your competition will.

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