The Components of Human Influence
The Components of Human Influence
Influence is power and power is how quickly you can move from one position to another and you ability to influence someone to buy what you are selling. You may be selling yourself, your knowledge or your product line. You probably are selling all three.
55% of your impact on someone is based on your appearance, body language and the way you take up space.
38% is based on how you deliver your message: the tone, volume, pitch and pace of the words you select.
7% is on the spoken word.
Our Thirty-Second Culture: Television has had a profound effect on people’s buying. We make judgments in 30 seconds or less. In a few fleeting moments, we decide to buy or not, to hire or not, to trust or not.
You may have more knowledge, more experience and more power than other’s in your industry but people’s perception of you is their version of reality.
Three Styles of Power
There are three styles of power: authority, knowledge and power. Personal power is the responsibility of the individual and can be enhanced with effective packaging of you, the "product."
When you walk through a door, you create what social psychologists call the "threshold effect".
In that decisive moment, people will make assumptions about you in the following areas:
economic level
educational level
trustworthiness
social position
level of sophistication
social and educational heritage
success in previous and current endeavors
moral character
and even if they like you
You are the product and the best and most obvious form of advertising your services and your products. Either you and your product line will be selected by your potential client or your competition will.
The Components of Human Influence - To learn more about this author, visit Gloria Starr's Website.
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The Components of Human Influence
Influence is power and power is how quickly you can move from one position to another and you ability to influence someone to buy what you are selling. You may be selling yourself, your knowledge or your product line. You probably are selling all three.
55% of your impact on someone is based on your appearance, body language and the way you take up space.
38% is based on how you deliver your message: the tone, volume, pitch and pace of the words you select.
7% is on the spoken word.
Our Thirty-Second Culture: Television has had a profound effect on people’s buying. We make judgments in 30 seconds or less. In a few fleeting moments, we decide to buy or not, to hire or not, to trust or not.
You may have more knowledge, more experience and more power than other’s in your industry but people’s perception of you is their version of reality.
Three Styles of Power
There are three styles of power: authority, knowledge and power. Personal power is the responsibility of the individual and can be enhanced with effective packaging of you, the "product."
When you walk through a door, you create what social psychologists call the "threshold effect".
In that decisive moment, people will make assumptions about you in the following areas:
economic level
educational level
trustworthiness
social position
level of sophistication
social and educational heritage
success in previous and current endeavors
moral character
and even if they like you
You are the product and the best and most obvious form of advertising your services and your products. Either you and your product line will be selected by your potential client or your competition will.
The Components of Human Influence - To learn more about this author, visit Gloria Starr's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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