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The Power of Words



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Your Elevator Pitch - By Gloria Starr

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Words can build you up, tear you down or make you look around and wonder
what is really going on.

Imagine that you just made a sizable purchase. You thank the sales clerk for their assistance and she says “no problem,” Problem? Where did a problem suddenly come from? I never thought of a problem until she mentioned the word. Cancel, cancel. Try instead “thanks for your assistance today” and the clerk replies “it was my pleasure.” Ah, “pleasure.” Now that feels much better! Give me pleasure over problems, even subconsciously, and I feel better.

Other phrases that send the wrong message: don’t worry, we won’t do anything reckless, don’t panic, how goes the battle, this won’t hurt a bit, there is no way you can lose.

Rethink your words and select them wisely. The brain processes information and experiences using our five senses: visual, auditory, kinesthetic, olfactory and gustatory. What we see, hear, feel, smell and taste. The sixth way we process information is through language. We process our experiences into words and communicate them.

The words “you guys” is used by many people. How often have I been in a restaurant with my female friends and the waiter says “how are you guys doing today?” I look around and say “what guys.” Trya Banks, the host of America’s Next Top Model constantly refers to the young women as “you guys.” They certainly are not of the male species.

Avoid filler words and slang words such as: um, hey man, well um and gotta. The more articulate you are, the more positive the perception you create. Don’t dumb down to others. Speak in complete sentences. Use two, three and four syllable words. Showcase your brilliance and project success.


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Free PDF Download
Your Elevator Pitch - By Gloria Starr

Name: Email:

About the Author: Gloria Starr

RSS for Gloria's articles - Visit Gloria's website
Gloria Starr, President and Founder of Gloria Starr International. Established 1983. www.gloriastarr.com Areas of expertise include impression management, business and dining etiquette, communication skills and leadership. Ms. Starr has been recognized by the United States Government as a consultant of extraordinary ability and talent and ranked in the top 5% of consultants worldwide. The Society for the Advancement of Consulting awarded Ms. Starr "Excellence in Consulting and Coaching." Gloria Starr is the strategic alliance partner for the Qatar Center for Career Development. Her Excellency Maryam Sheikha Bint Khaled Al-Thani and Dr. Shaukat Chandna selected Ms. Starr to teach etiquette and protocol in Qatar. Her trademarked programs the Executive Finishing School, the Modern Day Finishing School and the Professional Athletes School have been conducted worldwide.
Click here to visit Gloria's website.
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More from Gloria Starr
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