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You Are the Message: Package Your Personal Brand

Written by: Gloria Starr

Article Overview: You are the most important package you will ever wrap!

You Are the Message: Package Your Personal Brand

In every business and personal life situation, appearance counts!
Packaging is all about appearance. Will someone like you, trust you,
buy from you, hire you, date you or ask to marry you?

Your Brand at a Glance: The way you package yourself is not a mask to disguise
yourself. It is exactly the opposite. Your personal packaging is a way to communicate
the substance, the integrity and likeability of you as an individual.

People are influenced consciously and unconsciously by your appearance, your
physical attributes, your accessories, your speaking pattern and grammar and
your gestures. You will be evaluated on your business card, your resume, the
car you drive, the pen you write with, the clothing you wear, your voice and your posture.

Polish, poise, posture, presence and positioning all add up to a fabulous presentation
of yourself. Always showcase yourself in the best possible way - your personal and
professional most appealing and authentic self.

Learn to stand out in the crowd. Select garments that suggest POWER. Clean lines,
solid colors and accessories that spell success. Build a core wardrobe around two or
three basic colors and add accents in a blouse or shirt and your accessories. Cloak
yourself in the garments that spell leader.

Cosmetics for Women: Women can anticipate higher salaries when they wear make-up.
Studies show that resumes with a photo of the woman wearing professional-looking
make-up were all honoured with higher salaries. Up to 18% higher than those that
did not wear makeup.

Excellent posture adds presence, makes you look thinner and adds to the look of
confidence and leadership. Head to toe, your package should express your talents
and ability, your winning attributes and charisma.

Related Articles
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  WHAT IS YOUR BRAND?
  Professinal Presence: Brand Me!
  Professional Presence: Brand Me!
  HOW MANY OF THESE DESIGN MISTAKES KEEP DRAGGING DOWN YOUR DIRECT MAIL RESPONSE?

Article Tags: branding, Gloria Starr, personal branding



Related Forum Posts
Re: need pricing help please - Oh, I forgot to mention that I want to group the e-products into a "package" and offer the complete deal at a lower price. I'm thinking this might affect the initial prices I set for the individual items? Package #1 Ebook ABC Ebook XYZ MP3 meditation MP3 audio Book ABC Nancy
Re: Those Annoying Telemarketers - When I was making phone calls I received 2 different messages that really stood out... Message 1: "We can't come to the phone right now. If you're a telemarketer please remove this number from your records. All other calls...." I never bothered to hear the rest because I wasn't allowed leaving messages anyway. I had to actually talk to the person. Message 2: "This phone number is protected by Embarq Privacy Services (something like that). Please leave your name, phone number and reason for call, and the party you're trying to reach will determine if the call is important to them." I summarized, but you get the point. Embarq is a local phone company. I don't know if it's available nationwide or not. That's a new one on me, though. I utilize caller ID on my cell. Unless it's a local number, I don't bother to answer. If it's important enough they'll leave a message. I use my cell for online and offline business since it has these capabilities as well as voicemail. Gotta love technology.
Re: Service Or Product? - I agree with starting a Service-based Business in the economy. Here is what I think is critical: 1. Researching that your Service business has a market. 2. Marketing the Service with as much leverage as possible. 3. Product-izing the Service (aka Package Expert Knowledge). This will only help elevate you as "the" expert in your niche and make you accessible to people in different price points.
Re: The Storm Brace a new invention - Hi Breck, I sent you a Private Message - please check your "new messages link"!
Re: Two hats - startup sales mentor and Message Slinger - 1st of all, thank you for the links, I will review them all and get a pic up ASAP. 2nd, to answer your question, I have always seen working for others as a means to an end result of running my own ventures. With my consultancy at full swing, and Message Slinger in beta, I am realizing the first part of these dreams. There is more to follow, and as it comes, sharing will be a joy.


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