Your Winning Image and Going First Class

Your Winning Image

The winning image has been called charm, personality, charisma, salesmanship and flair.
Whatever you call it, it's the way other people perceive you. The desired outcome is to have
people know you, like you, trust you and buy from you.

Let's take a close up look at your present image - the way others see you and react to you,
the way you see yourself and the ways to build your image to be positive and memorable.

Your Name: A name can and does make a big difference in how people perceive you even before
they meet you. Think about the following name - Bill, Billy and William. I expect that a different
picture formed in your mind creating a different man based on their name. You may have imagined
Billy as a child and William as a successful adult.

We are influenced by the mental image we create when we visualize someone based on their
name and their voice on the telephone. Our perception becomes our reality even though we
may be proven wrong when we actually meet that person face to face.

Going First Class

For just a few pennies more, first-class treatment will give you great mileage. When ordering
business cards, consider the paper stock, the fonts and the size of the type.. Slightly heavier
paper stock can give the impression of longevity and stability. A bold font style gives a completely
different sense of a person than a business card with a flowing font. Color also plays a role and leaves
a lasting positive or negative impression.

I was recently searching for a PR/publicity firm. In just a few seconds, on several different web sites
I eliminated three out of five companies based on their web sites.

Color plays a huge role in building trust. The photos on the web site either enhance or detract
from the trust factor. The size of the font and background color either make the words easy to
read and quite difficult. In just a few seconds we have an emotional buy-in or we are on to
another opportunity.

It only costs a few dollars more to dine in a fine restaurant with tablecloths and the experience
can be so much more pleasant and memorable.

Success Breeds Success

Always appear busy. People want to do business with a company and a person that is in
high demand. The look of success adds greatly to your personal and professional presence.