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Your Winning Image and Going First Class

Guest post by: Gloria Starr

Article Overview: Create some magic and charisma in your life and dress the part!

Your Winning Image and Going First Class

The winning image has been called charm, personality, charisma, salesmanship and flair.

Whatever you call it, it's the way other people perceive you. The desired outcome is to have

people know you, like you, trust you and buy from you.

Let's take a close up look at your present image - the way others see you and react to you,

the way you see yourself and the ways to build your image to be positive and memorable.

Your Name: A name can and does make a big difference in how people perceive you even before

they meet you. Think about the following name - Bill, Billy and William. I expect that a different

picture formed in your mind creating a different man based on their name. You may have imagined

Billy as a child and William as a successful adult.

We are influenced by the mental image we create when we visualize someone based on their

name and their voice on the telephone. Our perception becomes our reality even though we

may be proven wrong when we actually meet that person face to face.

Going First Class

For just a few pennies more, first-class treatment will give you great mileage. When ordering

business cards, consider the paper stock, the fonts and the size of the type.. Slightly heavier

paper stock can give the impression of longevity and stability. A bold font style gives a completely

different sense of a person than a business card with a flowing font. Color also plays a role and leaves

a lasting positive or negativeimpression.

I was recently searching for a PR/publicity firm. In just a few seconds, on several different web sites

I eliminated three out of five companies based on their web sites.

Color plays a huge role in building trust. The photos on the web site either enhance or detract

from the trust factor. The size of the font and background color either make the words easy to

read and quite difficult. In just a few seconds we have an emotional buy-in or we are on to

another opportunity.

It only costs a few dollars more to dine in a fine restaurant with tablecloths and the experience

can be so much more pleasant and memorable.

Success Breeds Success

Always appear busy. People want to do business with a company and a person that is in

high demand. The look of success adds greatly to your personal and professional presence.

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Article Tags: Gloria Starr, success, winning image



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OT: A pocket coinholder - Many years ago, I picked up a pocket coinholder. Coin carrier - I'm not sure of the correct term. I think I may have gotten it through Sharper Image, but actually I'm not sure where I got it. But I loved it. It was a small black plastic square, with four spring-loaded columns so you could stack a certan number of quarters, dimes, nickels and pennies in each column. It either broke or I lost it, and I've been searching for something similar ever since, but have been unable to find it. Anyone know what I'm talking about, and where I could get one? If not...someone do some reverse engineering and build one - properly marketed I'm sure it could take off!
Re: What or Who Sparks Your Business Interest - It's interesting to see what the different motivations are by Age Category. I've noticed this around me: 20 to 29yr olds: Motivator: Money 30 to 39yr olds: Motivator: Success/Ambition 40 to 49yr olds: Motivator: Family comes first 50 to 59yr olds: Motivator: Leaving a legacy i've only gone that far in my analysis. Of course this is a braid generalization but I find that it helps direct my marketing to individuals in different age brackets. The product/service can be the same but the Marketing message (Benefit Statement) to a 20 year will revolve around "Money" vs. a 30-something would be on their "Self Image"
Re: Direct Mail Postcards - [quote="jvprosperity":2r71nzqq]Kevin, your situation is very common. Get's me wondering if advertisers are just being lazy and "blanket" areas with advertising hoping that some will stick and get people to respond. mathew1 used the word "targeted" alot but I think that's what most advertisers are either not doing or not going deep enough in their targeting. I disagree that direct mail is more important to small business. Yes, it get's done more often within small businesses but that's 'cos of a small budget and them being forced to utilize it to it's fullest. Big Business focus so much more on Branding and Image Management since they have larger budgets but they also do a fair bit of direct mail and other methods.[/quote:2r71nzqq] Hi Andy, I'd say "naive" is a better word. In fact, "blanketing" areas with unwanted solicitation/ads is costly and will only hurt small businesses in the eyes of consumers (who will resent it).
Re: Direct Mail Postcards - [quote="Kevin":k7jhujz8]But how do you prevent people from just throwing out your direct mail as unwanted solicitation? Anytime I get direct mail, I toss it out. I've noticed solicitors using cheap tricks like printing the message in "hand writing" to make the letter seem more personal. Who are they trying to fool?[/quote:k7jhujz8] Kevin, your situation is very common. Get's me wondering if advertisers are just being lazy and "blanket" areas with advertising hoping that some will stick and get people to respond. mathew1 used the word "targeted" alot but I think that's what most advertisers are either not doing or not going deep enough in their targeting. I disagree that direct mail is more important to small business. Yes, it get's done more often within small businesses but that's 'cos of a small budget and them being forced to utilize it to it's fullest. Big Business focus so much more on Branding and Image Management since they have larger budgets but they also do a fair bit of direct mail and other methods.


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